Bournemouth University

What you'll study

This programme combines core marketing management theory with applied digital marketing techniques. You will study modules that typically cover digital marketing strategy, digital consumer behaviour, search engine marketing and optimisation, social media strategy and content, data-driven marketing and marketing analytics, and brand management in a digital context. The course balances conceptual frameworks with practical workshops on tools and platforms, such as web analytics, paid search, marketing automation and CRM systems.

Research methods and marketing measurement modules prepare you for evidence-based decision making and for your final major piece of work. Assessment commonly includes a mix of case studies, individual and group projects, practical labs, presentations and a substantial dissertation or industry-focused applied project that lets you address a real marketing challenge for a business or prepare a piece of independent research.

Entry requirements

Applicants are normally expected to hold a recognised undergraduate degree in business, marketing, communications, media, or a related discipline. Applicants with a lower academic qualification but significant relevant professional experience in marketing or digital roles are also considered. International applicants must demonstrate English language proficiency through an accepted qualification or test; the university can advise on acceptable evidence and any pre-sessional support if required.

Career prospects

Graduates from this programme go on to roles such as digital marketing manager, social media manager, SEO/SEM specialist, marketing analyst, CRM or email marketing manager, e‑commerce manager, content strategist or digital marketing consultant. The programme’s emphasis on practical skills, analytics and strategy is designed to support progression into in-house marketing teams, specialist agencies, consultancy or to enhance an entrepreneurial venture. Bournemouth University’s career services and industry links also help with placements, internships and employer networking.

Why study at Bournemouth University

Bournemouth University offers a practice-oriented approach with strong connections to industry, bringing guest practitioners into teaching and providing opportunities for live projects with local and national organisations. Teaching is delivered by staff with academic and professional marketing experience and is supported by facilities for digital media, analytics and content production. The university emphasises employability and applied learning, offering career support, workshops and an environment suited to students who want a hands-on route into digital marketing careers.