Bournemouth University

What you'll study

This programme combines core journalism skills with specialist sports modules to prepare you for a multimedia career in the sports media sector. Across the course you will learn reporting and feature writing for print and online, audio and video production, live commentary and matchday coverage, interviewing techniques, and mobile journalism. Modules typically cover:

• News reporting and feature writing with a sports focus
• Broadcast journalism: presenting, producing and editing for radio and television
• Multiplatform storytelling and social media strategy for sport
• Video production and podcasting, including live-streaming and editing workflows
• Sports law, ethics and the business of sport
• Data journalism and statistics for sports analysis
• Investigative techniques, long-form sports features and specialist pitching
• Practical modules delivered in newsroom-style environments and through live event coverage

The course is structured to blend taught sessions, practical workshops and assessed coursework. Students build a progressively larger professional portfolio and typically complete a major final project such as a multimedia sports documentary, live show or a comprehensive online sports hub. There is also the option of a placement/sandwich year for extended industry experience and professional development.

Entry requirements

Applicants are expected to hold a secondary school qualification (for example A‑levels, BTEC or an equivalent qualification) and evidence of literacy skills. GCSE English language is usually required at an acceptable level, and some applicants will be asked to provide a writing/sample portfolio or to attend an interview. Mature applicants and those with relevant work or voluntary experience in journalism, sport or media are considered; you may also be able to gain entry through a foundation-level route or recognised access course.

Career prospects

Graduates of Multimedia Sports Journalism move into a wide variety of roles across the sports and media industries. Common career paths include:

• Sports reporter or feature writer for newspapers, magazines and digital outlets
• Broadcast roles such as presenter, producer, commentator and researcher for radio and television
• Content producer, social media manager or digital editor for clubs, leagues and sports organisations
• Communications, PR and media relations within sports bodies, agencies and events
• Freelance journalism, podcasting and specialist sports blogging
• Roles in data-driven sports analysis, content strategy and multimedia production agencies

The hands‑on experience, industry-facing projects and placement options offered on the degree are designed to help you build a professional network and a showreel or portfolio that recruiters in media and sport expect.

Why study at Bournemouth University

Bournemouth University has a long-established reputation for vocational media education and offers facilities and teaching geared to practical journalism training. The Faculty of Media and Communication provides access to radio and TV studios, a multimedia newsroom, broadcast-standard editing suites and field-recording equipment so students can practise real-world production workflows. Staff combine academic expertise with industry backgrounds, and the university maintains links with regional and national sports media, broadcasters and sports organisations to support work placements and live-event opportunities. The course’s emphasis on industry-ready skills, portfolio development and workplace experience aims to prepare students for the fast-changing demands of contemporary sports journalism.