Keele University

What you'll study

The BA Media and Communications is an interdisciplinary degree that blends hands-on media production with theoretical and research-based study. Across the programme you will study key areas such as media theory, cultural and media history, digital media practices, journalism and reporting, public relations, media law and ethics, and methods of media research. Practical modules emphasise video and audio production, digital content creation, social media strategy, and data-informed audience analysis.

The course typically follows a progressive structure: introductory modules establish core concepts and practical skills in the first year; second-year modules build specialist skills and critical perspectives; and final-year study includes advanced options, independent research and a dissertation or major practical project. There are opportunities to take professional skills modules, undertake a placement year or a year abroad, and to take cross-disciplinary options from related subjects such as politics, sociology, digital humanities or film studies.

Typical modules and activities

• Introduction to Media and Communication Theory
• Digital Media Production (video, audio and online content)
• Journalism and Newswriting
• Public Relations and Strategic Communication
• Media, Culture and Society
• Media Law, Policy and Ethics
• Research Methods for Media Studies
• Final-year Dissertation or Major Practical Project
• Optional placement year or professional practice modules

Entry requirements

Entry is normally based on successful completion of secondary-level qualifications equivalent to UK A-levels, with applicants expected to demonstrate a combination of academic achievement and interest in media-related work. Keele accepts a range of qualifications including A-levels, BTEC/VTQ qualifications, Access to Higher Education diplomas and recognised international qualifications. Mature applicants with relevant experience are welcomed.

Applicants typically show evidence of communication skills and some practical experience — for example through school/college media projects, personal blogs, social media channels, volunteering, work experience in media or local journalism. All applicants whose first language is not English will need to provide evidence of English language competence via recognised tests or qualifications as specified by the university.

Career prospects

Graduates from Media and Communications move into a broad range of roles across public, private and third sectors. Typical career paths include journalism and news media, public relations and corporate communications, social media and content strategy, broadcasting and audio production, digital marketing and SEO, media research and audience insight, and roles in the creative industries such as film and video production.

Others use the degree as a foundation for postgraduate study in fields such as media studies, journalism, film, marketing, or in professional conversion courses for careers in librarianship, teaching or law. Keele's emphasis on employability means students can build a portfolio of practical work and access careers support, internships and placement opportunities to enhance their job readiness.

Why study at Keele University

Keele offers a campus-based student experience with a strong emphasis on small-group teaching and interdisciplinary study. The university encourages practical learning alongside critical analysis, with dedicated media facilities and opportunities to work on real projects. Students benefit from academic staff active in research, a supportive student services and careers team, and options to incorporate a placement year or study abroad into the degree.

The course suits students who want both creative production skills and the analytical tools to understand how media operates in society, and who prefer a campus environment where it is straightforward to combine modules from different disciplines to shape a bespoke degree pathway.