Tunghai University

What you'll study

The programme combines core business training with specialised courses in international trade. You study foundations such as microeconomics, macroeconomics, accounting and management together with trade-focused modules that cover trade theory, international business law, import–export procedures, customs regulations, international marketing, logistics and supply chain management.

Typical modules and subjects include:

• International Economics — balance of payments, exchange rates and trade theory.
• International Business Law — contracts, Incoterms, dispute resolution and regulatory compliance.
• Import–Export Operations — documentation, freight forwarding and trade finance instruments (letters of credit, payment terms).
• Logistics and Supply Chain Management — distribution networks, inventory control and transport planning.
• Customs and Trade Policy — tariff and non‑tariff barriers, customs procedures and trade agreements.
• International Marketing and Cross‑Cultural Management — market entry strategies and intercultural negotiation.
• Quantitative Methods and Data Analysis — statistics, forecasting and use of trade data sources.
• Internship / Practicum and Capstone Project — workplace placement or applied project with industry or public-sector partners.

The structure typically combines university general education requirements with major core courses in years one and two, specialised electives and industry-linked practicum in years three and four. Students may choose elective streams such as trade compliance, logistics, international finance or regional trade studies.

Entry requirements

Applicants are expected to hold a secondary school diploma or equivalent with academic records showing proficiency in mathematics and social sciences. Typical entry requirements include:

• A completed senior secondary qualification from an accredited institution or recognised international equivalent.
• Evidence of academic achievement in relevant subjects (for example mathematics, economics or business studies).
• Language proficiency: because instruction is primarily in Mandarin, proficiency in Chinese is normally required; students whose prior education was in English may need to demonstrate Mandarin competence or follow bridging language modules. International applicants should also demonstrate English ability if they wish to take English‑taught courses or participate in exchange programmes.
• Some applicants may be asked for a personal statement, interview or references to assess motivation and suitability for the programme.

Specific admissions standards and any additional requirements (such as entrance exams or compulsory language courses) should be confirmed with Tunghai University's admissions office.

Career prospects

Graduates enter a wide range of roles in the private and public sectors. Common career paths include:

• Export/import manager or coordinator in trading companies and manufacturing firms.
• Supply chain and logistics analyst, freight forwarding and distribution planner.
• Trade compliance specialist, customs broker or regulatory affairs officer.
• International sales and marketing executive, overseas market development.
• Trade policy analyst, economic officer in government departments, trade promotion agencies or international organisations.
• Roles in banking and trade finance, such as trade operations and risk management.

Graduates also pursue postgraduate study in international business, trade law, logistics or public policy. Industry placements and internship experience arranged through the programme help graduates transition into professional roles.

Why study at Tunghai University

Tunghai University offers this programme within a campus environment known for liberal arts foundations alongside professional training. Students benefit from a management and commerce curriculum that integrates practical skills, such as trade documentation and supply chain software, with broader training in economics and law.

The university maintains links with regional businesses and government agencies, facilitating internships, industry projects and exchange opportunities. Tunghai's campus in Taichung provides proximity to industrial and logistics hubs, which supports field visits and employer engagement. Small class sizes and faculty experienced in trade and international business help ensure applied learning and personal academic support.

Students seeking exposure to international perspectives can take part in study‑abroad or exchange arrangements and language development programmes, giving practical advantage for careers in cross‑border trade and global commerce.