University of Adelaide

What you'll study

This degree combines core business fundamentals with specialist marketing subjects. Early study builds a foundation in accounting, economics, organisational behaviour, statistics and business law, while marketing‑specific units introduce principles of marketing, consumer behaviour and marketing research.

• Core business topics: introductory accounting, micro- and macroeconomics, quantitative methods for business, management and business law.
• Marketing essentials: principles of marketing, consumer behaviour, marketing communications, advertising and promotion, brand management.
• Contemporary practice: digital and social media marketing, e‑commerce, content strategy, search and analytics.
• Analytical skills: marketing research, marketing analytics, CRM and database marketing, market segmentation and forecasting.
• Strategic and international perspectives: strategic marketing, services marketing, international marketing and ethics in marketing.
• Capstone and experiential learning: industry projects, case studies and an integrative capstone unit; opportunities for internships, consulting projects with external partners and study abroad electives.

Students typically have the flexibility to take electives or a minor in complementary areas such as finance, entrepreneurship, global studies, or information systems to tailor the degree to specific career aims.

Entry requirements

Admission is based on successful completion of an approved senior secondary qualification or recognised equivalent. Domestic applicants typically apply through the state tertiary admissions centre and must meet the University’s published entry criteria for the Bachelor of Business. International applicants need an equivalent school leaving certificate and must meet English language proficiency requirements.

• Applicants who do not meet direct entry requirements may be eligible for alternative pathways such as foundation or diploma programs that articulate into the degree.
• Some applicants may be assessed on a combination of academic records and other considerations, such as recognised prior learning or relevant work experience.

Career prospects

Graduates leave prepared for a wide range of marketing and commercial roles across private, public and not‑for‑profit organisations. The degree balances creative and analytical capabilities valued by employers.

• Typical entry‑level roles: marketing coordinator, social media officer, marketing communications assistant, sales support and junior market researcher.
• Mid‑career roles: marketing manager, brand manager, digital marketing strategist, product manager and CRM analyst.
• Specialist and advisory paths: market research analyst, customer insights manager, advertising account executive, e‑commerce specialist and marketing consultant.
• Further study options include honours, postgraduate coursework and research degrees in marketing, business analytics, or management, which support careers in research, academia or senior leadership.

Why study at University of Adelaide

The University of Adelaide’s business programs are delivered through its dedicated business school and emphasise research‑informed teaching, industry engagement and practical learning. Students benefit from strong links with local and national employers, industry projects that build workplace experience, and access to career services and professional development workshops.

• Opportunities for hands‑on learning through consulting projects, placements and entrepreneurship initiatives.
• Access to specialist resources, including marketing laboratories, analytics tools and guest lectures from industry practitioners.
• Pathways to postgraduate study and professional accreditation options depending on completed units and electives.
• A vibrant campus environment in Adelaide with student societies and networks that support marketing, advertising and commerce interests.