United Business Institute

What you'll study

The curriculum integrates strategic marketing, CRM and data‑driven capabilities. Core learning topics include structuring CRM strategies; designing and orchestrating personalised, automated campaigns on cloud marketing platforms; extracting and interpreting customer data to support decisions; and applying Python for customer insight and execution. Students also learn responsible use of AI and how to deploy GenAI tools in marketing contexts. Learning is project‑based and industry‑oriented, with work on real briefs and a capstone project.

Entry requirements

The public programme page lists an admissions section but does not provide specific academic or professional entry criteria in the excerpt. Applicants should consult the school for exact prerequisites and documentation required for enrolment.

Career prospects

Graduates are prepared for roles that bridge marketing strategy and marketing technology, including positions in digital marketing, CRM management, customer experience and other data‑centric business functions. The programme targets employers seeking professionals able to automate personalised journeys, interpret customer analytics and translate marketing technology into measurable business outcomes.

Scholarships & funding angle (general)

The published fees in the programme text indicate differential pricing: EUR 11,900 for EEA students, EUR 17,000 for non‑EEA students, with online costs noted as country dependent. The school highlights personalised career coaching and corporate engagement as part of the value proposition; prospective applicants should contact UBI for details on scholarships, payment plans or financial support options.