United Business Institute

What you'll study

The curriculum covers core business functions and their strategic intersections, including strategy, finance, marketing and talent management, all framed around leading technology-based organisations. AI and generative AI are embedded across the curriculum as a practical, human-augmenting capability. The degree culminates in an Integrative Management Project (personalised capstone).

• Core areas: strategy, finance, marketing, talent/people management
• Technology focus: management of technology and technology-driven business models
• AI: applied AI literacy and safe, responsible use of generative AI in organisational contexts
• Capstone: personalised Integrative Management Project demonstrating applied strategic analysis and leadership
• Optional international elements: International Business Experience and optional Period Abroad
• Optional specialisations (award a Professional Postgraduate Certificate by Middlesex University London): Artificial Intelligence & Machine Learning; CRM and Marketing Cloud; AI in E-commerce and Retail Marketing; Management of Technology; Management of Digital Healthcare; Management of Business Transformation and Changing Demographics; Management of Sustainable Energy Transition
• Optional double degree pathway: streamlined 4-month option with Porto Business School to earn a second MBA

Entry requirements

The programme is positioned as an Executive MBA for experienced professionals. The course page references admission requirements but does not list specific academic or professional thresholds in the provided text; applicants should consult UBI for exact entry criteria and supporting documentation needed.

Career prospects

The MBA is aimed at accelerating career progression into senior and cross-functional leadership roles within technology-driven organisations. The curriculum and international exposure target skills needed to implement innovative strategies, lead transformation programmes and take positions requiring strategic decision-making and responsible leadership.

Scholarships & funding angle

The published information lists tuition fees (EUR 19,950 for EEA students; EUR 28,500 for non-EEA students) and mentions career-focused outcomes and recognitions that can affect return on investment. Specific scholarships or funding options are not detailed in the provided text; prospective students should enquire with UBI about scholarships, payment plans or employer sponsorship possibilities.