Ho Chi Minh City University of Economics

What you'll study

The programme stresses operational survival skills and fast decision-making. Students are trained in presenting and merchandising travel products online, diagnosing market signals quickly, applying high-impact local tactics and organising operations in a lean manner. Specific personal competency objectives listed by the programme are:

• Phân bố lực lượng (Disposition): understand strengths/weaknesses of available resources and allocate them advantageously.
• Phối hợp (Conciliate): leverage the business ecosystem to build competitive advantage.
• Thao lược (Strike): master competitive strategies to achieve necessary objectives.
• Biến hóa (Metamorphose): know multiple business models and be able to adapt or transform as situations require.
• Thu phục (Conquer): be prepared to acquire and train external resources to meet enterprise needs.

Entry requirements

The programme accepts applicants who have graduated from a recognised university (Đại học) or college (Cao đẳng). UEH will assess prior tertiary study and may grant exemptions for previously completed credits; the number of credits required to be taken at UEH depends on the applicant's submitted diploma and transcript.

Career prospects

The course positions graduates to work in roles across tourism service and travel operations where rapid market response, online merchandising and lean organisational tactics are important. The programme text highlights preparation for managers of travel services facing price competition and online distribution channels.

Scholarships & funding angle (general)

The source page does not specify scholarships or funding. Prospective applicants should contact UEH's admissions office for current information on financial support, fee structures or scholarship opportunities.