Saint Cloud State University

Programme overview

St. Cloud State University offers a 100% online Bachelor of Science in Marketing focused on strategic planning and tactical decision-making for domestic and international marketing activities. The program is delivered in seven-week courses with multiple start dates, allows transfer of up to 90 credit hours, and is awarded through the Herberger Business School, which holds AACSB accreditation. Tuition is charged per credit hour (listed as $385.67 per credit hour on the program page) and the program uses a pay-by-the-course model.

What you'll study

The curriculum builds foundational marketing knowledge across product planning and development, distribution, pricing, promotional activities (including advertising), and consumer behavior. Students will develop skills in communication, collaboration, problem solving, ethical analysis, applying global perspectives to business, and interpreting information for marketing decision-making. Completing MKTG425 and MKTG426 electives automatically confers a Professional Selling Certificate. The program page lists lower-division business core courses such as MATH112 (College Algebra) and ENGL191 (Introduction to Rhetorical and Analytical Writing). To graduate the site states a total credit requirement of 122 credit hours, comprised of general education, major-specific courses and electives; transfer credits may reduce the number of courses needed.

Entry requirements

The online B.S. in Marketing uses a streamlined admission process with these points noted on the program page: no SAT or ACT required; a minimum 2.0 GPA in prior college coursework for transfer admission; transfer of up to 90 credit hours is permitted. Transfer students with 12 or more college credits are accepted with a cumulative college GPA of 2.0 or higher; applicants with fewer than 12 college credits are reviewed under freshman requirements. Freshmen are guaranteed admission with a high school GPA of 2.25 or higher. Admission to upper-division Herberger Business School courses requires HBS Upper Division Status: a cumulative GPA of 2.5, at least 40 earned credits at the 100 level or higher, completion of Lower Division Business Core Group 1, completion or enrollment in Group 2, and a grade of C- or better in MATH112. Applicants with fewer than 15 college credits must submit official high school transcripts or GED; the program page explains transcript submission methods and provides contact information for questions.

Career prospects

The program page lists common roles graduates can pursue, including Marketing Coordinator/Manager, Sales or Customer Service Professional, Public Relations Professional, Marketing Strategist/Analyst, Project Manager, Retail Manager and Community Relations Professional. The curriculum emphasizes applied marketing skills and written and oral communication useful for these positions.

Scholarships & funding angle (general)

The online program page highlights affordable, pay-by-the-course tuition and displays a per-credit rate; it also notes that additional fees may apply and that tuition and fees are subject to change. While specific scholarships or financial-aid packages are not detailed on the provided text, applicants are directed to the university for further tuition information and advising on enrollment and document submission.