University of Nebraska, Omaha

Programme overview

This undergraduate degree develops practical business knowledge and analytical skills through a combination of core courses, elective options, and experiential learning. The programme balances foundations in economic and quantitative reasoning with applied topics such as organisational behaviour, marketing strategy, financial decision-making and information systems.

What you'll study

Students typically complete a sequence of core business courses plus discipline-specific electives and general education requirements. Common topics include:

• Accounting: financial and managerial accounting principles used for business reporting and decision-making.
• Finance: fundamentals of corporate finance, investments and financial analysis.
• Marketing: market research, consumer behaviour, branding and integrated marketing communications.
• Management and Organizational Behaviour: leadership, strategy, human resource issues and team dynamics.
• Operations and Supply Chain: process improvement, operations management and basic logistics concepts.
• Quantitative and Information Skills: statistics, business analytics and information systems supporting managerial decisions.
• Business Law and Ethics: legal environment of business and ethical frameworks for organisational practice.

Entry requirements

Admission is at the undergraduate level and generally requires a high school diploma or equivalent with coursework in mathematics and English. Competitive applicants demonstrate strong academic preparation, quantitative readiness, and extracurricular or work experiences that indicate interest in business. Some programmes may consider standardized test scores, placement requirements, or prerequisite college coursework for direct entry into certain tracks.

Career prospects

Graduates are prepared for entry-level roles across functional areas including accounting, financial analysis, marketing, sales, operations, human resources and management development programmes. The degree also supports entrepreneurship and provides a common pathway to professional certifications (for example in accounting or finance) or postgraduate study such as an MBA.

Scholarships & funding angle

Students should explore institutional merit scholarships, need-based aid, department-specific awards, and external scholarships from professional associations or local businesses. Work-study, internships and cooperative education placements can offset costs while providing practical experience that strengthens employability. Early outreach to the university's financial aid office and the business school's advising team helps identify suitable funding opportunities.