Full Sail University

What you'll study

Coursework focuses on business fundamentals applied to entertainment sectors rather than technical production skills. Typical study areas include:

• Industry structure and revenue models — how record labels, studios, live-event promoters and digital platforms generate income and structure deals.
• Rights, licensing and contracts — fundamentals of intellectual property, music publishing, licensing agreements and contract negotiation.
• Marketing and audience development — strategies for artist branding, digital promotion, social media, and audience analytics.
• Finance and business operations — budgeting, revenue forecasting, royalty accounting and basic corporate governance within entertainment firms.
• Management and entrepreneurship — artist/talent management, project leadership, and launching or scaling creative enterprises.

Entry requirements

As a completion program, applicants are expected to have prior college-level credits or an associate degree; admissions review typically requires official transcripts. Candidates with relevant professional experience in entertainment or media may further demonstrate readiness through work history or a resume. Specific transfer-credit policies and minimum-credit thresholds are set by the institution and should be confirmed with admissions.

Career prospects

Graduates are prepared for business-focused roles within creative industries rather than technical production jobs. Common pathways include positions in artist and talent management, label or studio administration, publishing and rights management, marketing and promotions for music/film organizations, live-event or festival operations, and entrepreneurial ventures such as boutique management firms or independent distribution services.

Scholarships & funding angle

Students should explore institutional scholarships for degree-completion and transfer students, employer tuition assistance if currently employed in the industry, and external arts- and entertainment-focused grants or scholarships. Federal or private student aid eligibility depends on enrollment status and institution policies; prospective students should consult financial aid advisers for options tailored to completion programs.