Full Sail University

What you'll study

Coursework centers on applying marketing concepts to sports organizations and events while teaching media production techniques used for promotional content and storytelling. Key study areas include:

• Sports marketing strategy — brand positioning, sponsorship, ticketing, and fan engagement.
• Digital and social media — creating and distributing content for platforms used by sports audiences.
• Media production basics — fundamentals of video, audio, and multiplatform storytelling tailored to sports properties.
• Analytics and measurement — using audience and performance data to guide marketing decisions.
• Integrated campaigns — planning cross-channel promotions that combine creative media and commercial goals.

Entry requirements

As a completion program, admission generally expects applicants to present previous college credit or an associate degree that transfers toward the bachelor degree. Applicants should check the university's transfer credit policies and provide transcripts; some pathways may require a portfolio or examples of relevant work if applicants seek credit for media production experience.

Career prospects

Graduates are prepared for roles where marketing and media intersect within the sports industry and related fields. Typical entry and mid-level job titles include sports marketing coordinator, social media/content producer for teams or leagues, sponsorship activation specialist, digital campaign manager, and roles in sports media outlets and agencies. Skills learned are also transferable to entertainment branding and general sports business operations.

Scholarships & funding angle

Students should explore institutional scholarships, transfer scholarships, and financial aid options available to completion-program applicants. Because many completers transfer in credits and may study while working, look for flexible funding resources, employer tuition assistance, and scholarships aimed at continuing-education or transfer students to help manage the remaining portion of the bachelor degree.