Marietta College

Programme overview

The Marketing major at Marietta College integrates a liberal arts core with a rigorous sequence of business and marketing courses. The program emphasizes experiential learning: students engage with local clients, participate in competitions such as the PioBiz venture contest, and take advantage of an active campus chapter of the American Marketing Association.

What you'll study

Study blends core business theory and marketing principles with practical opportunities. Coursework and activities expose students to emerging trends including e-commerce and social media, while faculty bring international perspectives. Students often complete project-based problem solving for local businesses and may pursue internships with national and international organizations.

• Business and marketing fundamentals grounded in a liberal-arts curriculum
• Digital and social media marketing, brand and product management, marketing communications
• Consumer insights and pricing analysis, event coordination, content creation
• Experiential elements: American Marketing Association chapter, client projects, PioBiz competition (up to $10,000 in awards)
• Examples of internship hosts: Disney World, Chase Bank, Dallas Cowboys, Discover, Comcast NBC Universal, St. Jude, Rosetta Stone, Enterprise

Entry requirements

Marketing majors complete the college’s liberal arts core in addition to the required marketing curriculum. The program describes a rigorous undergraduate course load; specific course and credit requirements are set out in the department’s major and minor curricula. Internships are encouraged but not mandatory.

Career prospects

The program prepares graduates for a broad set of roles: corporate marketing and sales, product and brand management, communications, consumer research, digital/social media management, pricing analysis, event management and content specialist roles. Marietta reports that 90% of its Marketing graduates since 2020 were employed or attending graduate school within six months of graduation, and cites an average U.S. mid-career salary for Marketing graduates of $80,200.

• Common employers and professions listed by the program include J.P. Morgan Chase, Wells Fargo, Disney ABC Television Group, American Cancer Society, Hertz, Geico and marketing agencies
• Alumni have progressed to graduate programs such as MBAs and specialized master’s degrees (examples: University of Denver Daniels College of Business, American University, LIM College, University of Texas at Dallas)

Scholarships & funding angle (general)

The department indicates there are scholarships for business-related majors, with most awards made after a student’s first year. Students can also seek experiential funding through competitions like PioBiz and should consult the college’s tuition, financial aid office and departmental resources for specific scholarship opportunities.