Marietta College

Programme overview

This track within the Strategic Communication major concentrates on how organizations communicate internally, with other organizations, and with external publics. Courses combine classroom study of communication theory, research and ethics with hands-on practice through internships, group projects and client-based ventures taught in small classes by the department’s faculty.

What you'll study

Students study theory and research in communication and apply that knowledge in practical settings. Course topics explicitly cited by the department include:

• Training development
• Health communication
• Public relations
• Communication ethics
• Crisis communication

The program emphasizes balanced instruction in research, ethics and applied communication, with opportunities for internships, group projects and work for outside clients.

Entry requirements

The major is completed alongside a liberal arts curriculum and requires students to complete the undergraduate requirements for Strategic Communication — Organizational Communication & Public Relations. The program describes its course load as rigorous. Per the department FAQ, completion of an internship is required to graduate from the program; faculty assist students in securing internship placements.

Career prospects

The department highlights internship placements and employer/graduate-school outcomes associated with students and alumni. Internship and placement examples include the United Way, the American Cancer Society, Marietta Memorial Hospital, Selby General Hospital, Boys & Girls Club, the Canton (Ohio) Office of the Mayor and Walt Disney World. Professions and employer examples listed include Greater Parkersburg Convention and Visitors Bureau, Lakeside Chautauqua, Harvest of Hope, Alliance Industries, Macy’s Inc., Valeant Pharmaceuticals and 4-Star Restaurant Group. Alumni have also progressed to graduate programs such as web design and online communication at University of Florida, integrated marketing communication at Emerson College, law at West Virginia University, an MBA in sports administration at Xavier University and communication studies at The Ohio State University.

Scholarships & funding angle (general)

Marietta College offers a variety of scholarships; some are general while others are tied to specific majors or programs. Students are encouraged to consult the institution’s financial aid resources and the Career Center for opportunities related to the Strategic Communication major.