Pittsburg State University

What you'll study

The programme builds on a traditional marketing degree framework while adding fashion‑specific and international elements. Core marketing modules typically cover consumer behaviour, marketing research, brand management, advertising and digital marketing. Fashion‑focused topics include fashion merchandising, product development, retail operations, textile fundamentals and visual merchandising. International and supply chain themes examine global sourcing, cross‑border logistics, international market entry strategies and cultural considerations in fashion marketing. Practical components often include case studies, a retail lab or practicum, group projects with industry briefs and opportunities for internships or study abroad to gain real‑world exposure to global fashion systems.

Typical modules and learning activities

• Principles of Marketing and Marketing Research
• Consumer Behaviour and Brand Strategy
• Fashion Merchandising and Retail Buying
• International Marketing and Global Sourcing
• Digital & Social Media Marketing for Fashion
• Textile Fundamentals and Product Development
• Retail Operations, Visual Merchandising and Store Management
• Capstone project, practicum or internship with industry partners

Entry requirements

Applicants are normally expected to hold a high school diploma or equivalent with a demonstrated record of academic achievement. Typical entry considerations include a satisfactory overall GPA, strength in subjects such as English and mathematics, and a completed application to the university. Mature applicants or those with relevant work experience may be considered through alternative entry routes. International applicants must meet English language proficiency requirements and provide certified academic records; details are available from the university admissions office. Some programmes may ask for a personal statement outlining interest in fashion and marketing, and for students pursuing a fashion focus a portfolio is sometimes encouraged but not always required.

Career prospects

Graduates of an international fashion marketing pathway enter a variety of roles across the fashion and retail sectors. Common career destinations include positions as merchandising or buying assistants, brand or product managers, retail managers, e‑commerce and digital marketing specialists, sourcing coordinators, visual merchandisers and market analysts. The international emphasis equips graduates for roles with global retailers, fashion brands, sourcing firms and buying offices, and for careers in wholesale, import/export and international sales. Many alumni also progress to postgraduate study in marketing, business or fashion-related disciplines or start their own fashion and lifestyle ventures.

Why study at Pittsburg State University

Pittsburg State University offers a student‑centred learning environment with small class sizes and accessible faculty, which is beneficial for applied fields such as fashion marketing. The university emphasises experiential learning — students can expect opportunities for internships, industry projects and practical assignments that mirror workplace tasks. Pitt State’s career services and employer relationships support work placement and job search activities, while study abroad and exchange options give practical international experience for students focused on global fashion markets. The campus community in Kansas provides a supportive setting for focused study and professional development in marketing and merchandising.