City University of Seattle

What you'll study

This programme blends foundational marketing courses with fashion-specific subjects and international business content. Core modules typically cover principles of marketing, consumer behaviour, marketing research, digital marketing, branding and marketing strategy. Fashion-related modules focus on topics such as fashion merchandising, retail management, product development, trend forecasting and visual merchandising. International and business-oriented modules include global supply chain and sourcing, international marketing, cross-cultural consumer insights and ethical and sustainable practices in fashion.

Programme structure usually includes a combination of lectures, case studies, group projects and a capstone or industry project. Practical learning opportunities often feature real-world briefs, portfolio development, guest lectures from industry professionals and opportunities for applied internships or co-operative placements with fashion retailers, brands or agencies.

Entry requirements

• Secondary school completion equivalent to a U.S. high school diploma (for domestic applicants) or an internationally recognised secondary qualification (for international applicants).
• Academic transcripts demonstrating competence in relevant subjects; selection typically considers overall academic performance and any business-, art- or design-related coursework.
• English language proficiency for non-native speakers demonstrated by a recognised test (for example IELTS or TOEFL) or equivalent institutional evidence of proficiency.
• Some programmes may request a personal statement outlining interest in fashion marketing, and applicants with relevant work experience or a portfolio of related projects can strengthen their application.
• Meet any additional institutional admissions criteria for undergraduate study at City University of Seattle, such as age and documentation requirements.

Career prospects

Graduates are prepared for a broad range of roles across the fashion and retail sectors, particularly where marketing and international trade intersect. Typical jobs include fashion marketer, brand manager, buyer and merchandiser, retail manager, e-commerce manager, social media and digital marketing specialist, product developer and public relations executive.

Because of the international emphasis, graduates may also work in roles involving global sourcing, export/import coordination, international market development or trend research for multinational brands, suppliers and buying houses. Many alumni move into agency roles or launch their own fashion-related businesses, leveraging marketing skills, commercial awareness and practical industry experience gained during the degree.

Why study at City University of Seattle

City University of Seattle offers a business-focused approach with practical learning opportunities and small class sizes that support applied projects and close faculty interaction. The programme’s international orientation benefits students interested in global fashion markets, with coursework emphasising cross-cultural marketing, supply chains and sustainability considerations relevant to contemporary fashion business.

Students can expect industry-relevant teaching delivered by faculty with business and professional experience, networking opportunities through guest speakers and events, and support services for career development. The university’s connections to the broader Seattle and Pacific Northwest business community—alongside a curriculum designed for real-world applicability—help prepare graduates for the commercial and creative demands of international fashion marketing.