University of Tennessee

What you'll study

The programme builds a foundation in core marketing and business subjects before layering fashion‑focused and international modules. You will study principles of marketing, consumer behaviour, marketing research, advertising and digital marketing alongside specialised courses such as fashion merchandising, retail buying, visual merchandising and global fashion marketing.

• Core marketing modules: Principles of Marketing, Consumer Behaviour, Marketing Research, Brand Management, Digital and Social Media Marketing.
• Fashion and retail modules: Fashion Merchandising, Retail Buying and Planning, Visual Merchandising, Product Development and Assortment Planning.
• International perspective: International Marketing, Global Sourcing and Supply Chain for Apparel, Cross‑Cultural Consumer Insights, International Retail Strategies.
• Skills and practice: E‑commerce and Omnichannel Retailing, Pricing and Revenue Management, Data Analysis for Marketing, Negotiation and Vendor Relations.
• Capstone and experience: Internship in retail or fashion marketing, practicum or capstone project with industry partners, and opportunities for study abroad to examine fashion systems in other markets.

Entry requirements

Applicants typically need a high school diploma or equivalent with a strong academic record. Admissions look for evidence of quantitative and communication skills; successful applicants usually have completed coursework in English and mathematics. A portfolio is not generally required for this business‑focused pathway, but evidence of interest in fashion—such as relevant extracurricular activity, part‑time retail or merchandising experience, or coursework in textiles or design—can strengthen an application.

International students must meet English language proficiency requirements through recognised tests or qualifications. Transfer applicants from community colleges are considered and may receive credit for applicable business and general education courses.

Career prospects

Graduates enter a range of roles across fashion, retail and consumer goods sectors. Typical career paths include fashion merchandiser, retail buyer, brand or product manager, e‑commerce manager, visual merchandiser, sourcing coordinator, and marketing analyst. The combination of marketing analytics, digital skills and industry knowledge also supports careers in wholesale, consulting, trend forecasting and entrepreneurship within the fashion supply chain.

Internships gained through the programme and the university's employer networks are frequently used by students to build industry experience and transition into entry‑level and rotational roles at brands, retailers, buying houses and agencies.

Why study at University of Tennessee

The programme is delivered within the University of Tennessee's business and related departments, which emphasise experiential learning and strong ties to regional and national employers. Students benefit from practical coursework, access to career services and internship placement support. Opportunities for hands‑on projects with retail partners, study abroad options to examine international fashion markets, and collaborative work with peers in marketing and design disciplines enhance readiness for a global industry.

Additionally, student organisations, networking events and industry speaker programmes provide regular contact with professionals in fashion merchandising, retail buying and brand marketing, helping students build a portfolio of experience and professional connections as they prepare for careers in the international fashion sector.