Southeastern Louisiana University

What you'll study

The programme builds a foundation in business and marketing before moving into fashion-focused and international topics. First-year and core modules typically cover principles of marketing, microeconomics and macroeconomics, business law, accounting basics and quantitative methods. Marketing-specific core units address consumer behaviour, marketing research, advertising and promotion, digital marketing and marketing strategy.

Specialist and elective modules focus on fashion and global trade. Typical subjects include fashion merchandising and retailing, product development and assortment planning, international retail management, global sourcing and supply-chain fundamentals, visual merchandising, fashion marketing communications, e-commerce for fashion, and cross-cultural consumer insights. Coursework often combines case studies, brand projects and a practical portfolio of design-to-market work.

Practical learning is emphasised through an internship or practicum in the fashion or retail sector, applied projects with local or regional companies, and opportunities to undertake a study-abroad semester or short exchange to gain international industry exposure. A capstone project or senior seminar integrates strategic marketing planning with a fashion-sector focus.

Entry requirements

Applicants are normally expected to hold a high-school diploma or equivalent with satisfactory academic performance in core subjects. Schools typically look for evidence of competence in English and mathematics. Mature applicants and those with relevant vocational experience are considered on their academic merit.

Standardised test requirements (such as ACT or SAT) may be optional or considered as part of a wider admission portfolio depending on institutional policy. International applicants should demonstrate English language proficiency through recognised tests or approved alternatives unless exempt. Applicants should check the university's admissions pages for the most current guidance and document checklists.

Career prospects

Graduates are prepared for a wide range of roles in the fashion and retail industries as well as international marketing functions. Common career paths include fashion buyer or merchandiser, brand or product manager, retail manager, marketing coordinator, social media and digital marketing specialist, e-commerce manager, and visual merchandiser. The international emphasis also leads to roles in global sourcing, import/export coordination, supply-chain management and international business development.

Alumni commonly find opportunities with fashion and lifestyle brands, retail chains, online marketplaces, wholesale distributors, and creative agencies. The programme’s internship and applied-project elements aim to build a portfolio and industry contacts to support graduate employability and entrepreneurship in fashion-related ventures.

Why study at Southeastern Louisiana University

Southeastern Louisiana University offers a supportive campus environment with relatively small class sizes and accessible faculty, which benefits hands-on and project-based learning in marketing and fashion. Proximity to major regional markets and cultural hubs provides students with internship and networking opportunities in retail, merchandising and events.

The university’s business and marketing courses emphasise practical skills—market research, digital tools, merchandising systems and strategic planning—alongside collaborative projects with local businesses. Career Services and faculty with industry experience help students secure internships and build professional connections. The programme’s flexibility allows students to combine academic study with study-abroad options or professional placements to gain the international experience central to a career in fashion marketing.