Keuka College

What you'll study

This programme blends foundational business and marketing courses with specialised fashion and international marketing modules. You will study consumer behaviour, marketing research, brand management and digital marketing alongside fashion-specific topics such as fashion merchandising and buying, visual merchandising, trend forecasting and global supply chain considerations for apparel and accessories.

• Core marketing modules: Principles of Marketing, Consumer Behaviour, Marketing Research, Brand Management, Digital Marketing.
• Fashion-focused modules: Fashion Merchandising, Fashion Buying and Planning, Visual Merchandising, Trend Forecasting, Apparel Product Development.
• International perspective: International Marketing, Global Retailing, Cross-cultural Consumer Insights, International Logistics and Supply Chain for Fashion.
• Practical learning: Studio projects, case studies, retail lab simulations, and a capstone project applying marketing strategy to a fashion brand or collection.
• Work experience: Internship placement with fashion retailers, brands, agencies or e-commerce companies; opportunities for short-term industry placements or cooperative education experiences.
• Complementary skills: Courses in visual communication, e-commerce platforms, pricing and promotion, ethics in business, and elective language study to support international work.

Entry requirements

Applicants should hold a high school diploma or equivalent. Typical admissions expectations include a record of steady academic achievement and submission of official transcripts. Keuka College considers the whole applicant, so a personal statement that outlines interest in marketing and fashion, and relevant extracurricular experience (retail work, creative projects, club leadership) will strengthen an application.

Specific programme prerequisites may include basic maths or business coursework; applicants without a business background are often advised to take introductory business or economics modules in their first year. International applicants will need to demonstrate English proficiency through recognised tests or prior study in English where required by the College.

Career prospects

Graduates are prepared for a range of roles across fashion and retail industries, as well as broader marketing functions. Career paths commonly taken by alumni include:

• Merchandise planner or buyer for retailers and brands
• Brand or product manager within fashion houses and consumer goods companies
• Retail manager, store operations or visual merchandiser
• Digital/e‑commerce marketer, social media or content specialist
• Marketing analyst, market researcher or consumer insights specialist
• Supply chain coordinator or international sales representative for apparel and accessories

The programme’s emphasis on internships and applied projects helps graduates build employer contacts and practical portfolios suitable for in-house brand teams, agencies, boutiques or global retail organisations.

Why study at Keuka College

Keuka College offers small class sizes and close faculty mentorship, which benefits students pursuing a specialised, practice-oriented field like international fashion marketing. The College places strong emphasis on experiential learning—students regularly complete internships, client-facing projects and a senior capstone—so classroom theory is tied directly to industry practice.

Located in the Finger Lakes region with good access to metropolitan markets and industry connections, Keuka provides career services and internship support to help students secure placements with retailers, brands and agencies. The liberal arts framework also ensures graduates develop communication, analytical and ethical decision-making skills valued across international business and fashion sectors.