St. John's University

What you'll study

This programme blends foundational business and marketing courses with fashion-specific modules and practical projects. Study is organised across core Tobin College of Business subjects, liberal arts requirements and fashion-marketing specialism courses.

• Core marketing and business foundations: Principles of Marketing, Marketing Research, Consumer Behaviour, Brand Management, Advertising and Promotion, Marketing Analytics.
• Fashion marketing specialisms: Fashion Merchandising, International Fashion Marketing, Fashion Buying and Assortment Planning, Trend Forecasting and Product Development, Visual Merchandising.
• Digital and retail practice: Digital Marketing and E‑commerce for Fashion, Social Media Strategy, Retail Operations and Store Management, Omnichannel Retailing.
• Supply chain and sustainability: Global Sourcing and Supply Chain Management, Sustainable Fashion and Corporate Social Responsibility in the apparel sector.
• Skills and experiential learning: Professional selling, negotiation, retail analytics, portfolio development, and workplace communication. Many students undertake an internship or practicum with fashion brands, retailers, or marketing agencies and complete a capstone project that applies marketing strategy to a real-world fashion brief.

Entry requirements

St. John’s looks for applicants with a strong academic record and evidence of interest in business, marketing or fashion. Typical requirements include a recognised secondary school diploma or its equivalent, with subjects demonstrating quantitative and communication skills.

• High school completion with appropriate grades; applicants presenting A‑levels, the IB Diploma or international equivalents are considered.
• Suggested background: maths, business studies, economics, art or design subjects are helpful but not mandatory.
• English language proficiency for non-native speakers demonstrated by recognised tests or approved institutional pathways.
• Applicants may strengthen their application with a personal statement outlining interest in fashion marketing, relevant work experience, internships, extracurricular activities or a concise portfolio of visual work if available.
• Transfer and mature students are considered on an individual basis; credit for prior college coursework may be available.

Career prospects

Graduates are prepared for a wide range of roles across the fashion and retail industries where marketing, international trade and brand skills are required. Career paths commonly include:

• Brand or product manager for apparel and lifestyle brands
• Fashion buyer and merchandise planner
• Digital marketing specialist, social media manager or e‑commerce manager for fashion retailers
• Retail operations manager or store director
• Trend forecaster and product developer
• Public relations and communications roles within fashion houses and agencies
• Wholesale account manager, export manager or international sales roles
• Entrepreneurship — launching fashion labels, direct-to-consumer brands or retail concepts

Graduates often enter graduate schemes, in-house brand teams, retail buying offices, marketing agencies or continue to postgraduate study in marketing, fashion management or business.

Why study at St. John's University

St. John’s University offers the programme through the Tobin College of Business, combining business rigour with the practicalities of the fashion sector. Its New York location provides proximity to major fashion houses, retail headquarters and a dense network of agencies and showrooms, creating plentiful internship and networking opportunities.

• Industry access: Close connections to brands and retailers in New York mean students can secure internships and experiential projects relevant to fashion marketing.
• Practical learning: Emphasis on applied assignments, portfolio development and capstone projects that mirror industry briefs.
• Support services: Career services, alumni networks and employer engagement events help students transition into entry-level roles.
• Flexible pathways: Opportunities to combine marketing with electives in visual design, international business or digital media, and options for study abroad or exchanges to build international market understanding.