Indiana Wesleyan University, Marion

What you'll study

The specialization combines practical digital-marketing skills and business fundamentals. Students study content creation and storytelling for modern audiences; social media management; branding; online advertising; consumer behavior; email marketing; market research; and search engine optimization (SEO). The program also covers CRM and marketing automation platforms. Broader business topics included are economic principles, ethical and legal concepts, management and leadership, financial decision-making, and statistics.

• Representative course codes: MKG-421, ECO-310, MGT-445, FIN-310, MKG-361, MKG-350, STA-351, ADM-435, MKG-359, MKG-358, MKG-435, MKG-465.
• The program functions as preparation for online advertising and social media marketing roles.

Entry requirements

Applicants must supply proof of high school graduation or a GED and original transcripts from all prior college or university study at institutions accredited by agencies recognized by the U.S. Department of Education and CHEA. Before starting the bachelor core program, students must have completed at least 60 transferable credit hours.

Graduation requirements include completion of 120 semester hours, required core courses with a minimum GPA of 2.25, a cumulative GPA of 2.0 or above, completion of 30 hours of specified general education requirements, and payment of all tuition and fees.

Career prospects

On completion, graduates are positioned for roles such as marketing manager, market analyst, sales representative or manager, and retail manager, and may work across various industries where digital marketing, branding, and consumer analytics are needed.

Scholarships & funding angle (general)

Financial aid options are available, including grants, loans, scholarships, veterans’ benefits, and employer reimbursement. Students can request program cost sheets or use IWU resources such as the net price calculator; applicable fees for resources and prerequisite/elective courses may be charged in addition to listed tuition.