University of Southern Indiana

What you'll study

The Bachelor in Marketing with an emphasis in International Fashion Marketing builds a core marketing curriculum around industry-relevant electives and practical experience. You will study foundational topics such as market research, consumer behaviour, marketing strategy and digital marketing, and then apply those skills to fashion-specific subjects and global contexts.

• Core marketing modules: Principles of Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Sales and Personal Selling, and Digital Marketing.
• International and business foundations: International Marketing, Global Business Environment, Principles of Economics, Business Law and Supply Chain Management—essential for understanding cross-border fashion trade and sourcing.
• Fashion-focused electives: Fashion Merchandising, Retail Buying and Assortment Planning, Visual Merchandising, Brand Management for Apparel, Textile and Product Sourcing, and Fashion Retail Analytics.
• Skills and practicum: Courses emphasise retail forecasting, pricing and promotion for fashion products, social media and influencer marketing, e-commerce strategy and customer experience design.
• Applied experience: Internship placements with apparel retailers, brand houses or wholesalers, field projects with regional fashion businesses, and opportunities to work on cross-disciplinary capstone projects that simulate real-world brand launches and market entries.
• Global exposure: Options for study abroad, international field trips, or classroom modules that examine cultural differences in fashion consumption, global sourcing networks, and regulatory issues affecting international apparel trade.

Entry requirements

Applicants are normally expected to hold a high school diploma or equivalent. Typical entry requirements include a record of strong secondary-school performance and completion of standard college-preparatory subjects, especially English and mathematics. US universities, including the University of Southern Indiana, often consider additional evidence of readiness such as a personal statement, references and any relevant extracurricular experience.

Standardised tests (such as SAT or ACT) may be optional or considered where submitted; international applicants must demonstrate English language proficiency. Transfer students should provide college transcripts and a record of completed coursework. While a portfolio is not usually required for a marketing major, applicants with retail, visual merchandising or fashion-related experience can strengthen their application with work samples or internship references.

Career prospects

Graduates combine marketing analytics and strategy with fashion-sector knowledge, qualifying them for roles across retail, brand and international trade. Common career paths include:

• Merchandise planner, buyer or inventory analyst for fashion retailers
• Brand manager or assistant brand manager for apparel and lifestyle labels
• Digital and e-commerce marketing specialist focused on fashion categories
• Visual merchandiser or store operations manager
• International sourcing coordinator or supply-chain analyst for apparel
• Fashion PR, marketing communications or influencer partnership manager
• Consultant or product development coordinator for fashion wholesalers and manufacturers

Graduates also progress to postgraduate study in marketing, international business or fashion management, or to specialist certification courses in digital commerce, analytics or sourcing.

Why study at University of Southern Indiana

The University of Southern Indiana offers a personalised learning environment with small class sizes and accessible faculty who bring practical business experience to the classroom. The university’s business programmes emphasise experiential learning—students benefit from internship networks with regional retailers and manufacturers, practicum projects, and career-centre support for placements and employer engagement.

USI’s location gives students access to Midwestern retail hubs and distribution centres, useful for internships and supply-chain study, while study-abroad and international course options enable exposure to global fashion markets. The combination of core marketing training, applied fashion electives and supported work experience equips graduates to enter the diverse and rapidly changing business of international fashion.