Michigan State University

What you'll study

The programme blends core marketing theory and practice with modules tailored to fashion and lifestyle industries. You will study international marketing strategy, consumer behaviour, digital and social media marketing, brand management, and marketing analytics alongside fashion-specific subjects such as fashion merchandising, global sourcing and supply chain for apparel, trend forecasting, retail channel strategy and sustainability in fashion.

• Core marketing modules: international marketing strategy, consumer behaviour, brand management, marketing research and analytics.
• Fashion-focused modules: fashion merchandising and buying, global apparel supply chains, trend analysis and forecasting, product development and assortment planning.
• Digital & retail: e-commerce strategy, social media and influencer marketing for fashion, retail operations and omnichannel customer experience.
• Sustainability & ethics: sustainable sourcing, circular fashion business models and regulatory considerations in global trade.
• Applied project: an industry-linked capstone, consultancy project or internship working with fashion brands, retailers or supply-chain partners to solve a real-world marketing challenge.

Programme structure

The programme is typically delivered over one to two academic years (full-time), comprising a mix of required core courses, elective modules within fashion and retail, and an applied capstone or internship. Assessment methods include case analyses, group projects, live client briefs, presentations and a final project or practicum.

Entry requirements

Applicants should hold an undergraduate degree from a recognised institution, typically in business, marketing, design, textiles, retailing or a related field. Relevant professional experience in retail, merchandising, marketing, product development or supply chain is an advantage. Typical application materials include academic transcripts, a CV, a personal statement outlining career goals and interest in international fashion marketing, and one or more letters of recommendation.

Graduate admissions tests (GMAT/GRE) may be considered or required depending on the applicant’s academic background; consult admissions guidance for specifics. International applicants will need to demonstrate English language proficiency via an approved test unless exempted by institutional criteria.

Career prospects

Graduates pursue careers across the fashion and consumer goods sectors, combining marketing expertise with industry knowledge. Common roles include:

• Brand manager or assistant brand manager for fashion and lifestyle labels
• International marketing manager or market development specialist
• Merchandise planner, buyer or assortment manager
• E‑commerce and digital marketing manager for fashion retailers
• Product development and sourcing coordinator
• Retail strategy or store operations manager
• Consultant, trend forecaster or entrepreneur launching direct-to-consumer fashion ventures

Alumni typically work in brand houses, retail chains, wholesale distributors, sourcing firms and creative agencies serving the apparel and lifestyle industries, with opportunities in domestic and international markets.

Why study at Michigan State University

Michigan State University combines a strong business school foundation with access to cross-campus expertise in retailing, apparel sciences and supply chain management. Students benefit from faculty with research and industry experience in consumer behaviour, retail strategy and international marketing, and from practical learning opportunities such as client-based projects, internships and industry networking events.

The university's location and alumni network provide connections to a wide range of retailers, brands and manufacturers across the US and globally, supporting placements and career development. The interdisciplinary environment makes it well suited for students who want to bridge creative and commercial perspectives in international fashion marketing.