Davenport University

What you'll study

This master's pathway combines core marketing theory with fashion-focused applied units to prepare you for roles across global fashion systems. Coursework typically covers strategic marketing, consumer behaviour, brand and product management, and marketing analytics, with specialised modules addressing fashion-specific topics.

• Global Marketing Strategy: frameworks for entering and competing in international markets, localisation vs. standardisation, and cross-cultural marketing planning.
• Fashion Brand Management: building and managing fashion brands, positioning, storytelling and lifecycle management for apparel and accessories.
• Digital and Social Commerce: e‑commerce strategy, social media marketing, influencer partnerships and digital analytics as applied to fashion businesses.
• Merchandising and Retail Management: assortment planning, pricing strategies, retail formats, visual merchandising and omnichannel retail operations.
• Trend Forecasting and Consumer Insights: methods for identifying fashion trends, consumer research techniques and applying insights to product development and marketing.
• Supply Chain and Sustainability in Fashion: sourcing, ethical supply chains, sustainable materials and circular business models relevant to international operations.
• Marketing Research and Analytics: quantitative and qualitative research methods, data-driven decision-making and the use of marketing metrics.
• Capstone / Applied Project: a final consultancy project or practicum with an industry partner that integrates strategy, creative execution and performance measurement in a real-world fashion context.

Entry requirements

Applicants are generally expected to hold a recognised bachelor's degree in business, marketing, fashion, design or a related discipline. Relevant professional experience in retail, fashion or marketing is advantageous and may strengthen an application. Admissions typically require academic transcripts and a personal statement outlining career goals and motivation for specialising in fashion marketing.

Applicants whose first language is not English will need to demonstrate proficiency through an approved English language qualification or equivalent. Some applicants may be asked to attend an interview or submit a portfolio demonstrating relevant marketing or fashion work, especially if their academic background is in a non-related field.

Career prospects

Graduates from this programme move into a range of roles across the fashion and retail industries, both domestically and internationally. Career paths frequently include positions that combine creative and commercial responsibilities.

• Fashion marketing manager or coordinator
• Brand manager or assistant brand manager for apparel and accessories
• E-commerce manager, digital marketing specialist or social commerce strategist
• Merchandiser or buying planner for multi-channel retailers
• Retail operations manager or visual merchandising lead
• Product development or sourcing analyst with an emphasis on sustainability
• Market entry consultant or international account manager for fashion distributors and wholesalers

Why study at Davenport University

Davenport University is known for its applied, career-focused business education and close links to industry. The university emphasises experiential learning through projects, internships and partnerships with regional and national employers, helping students build practical portfolios and professional networks.

Students benefit from small class sizes, career services with job placement support, and flexible delivery options that accommodate working professionals. The programme’s combination of marketing fundamentals and fashion-specialist modules is designed to equip graduates with both the strategic perspective and the hands-on skills demanded by contemporary international fashion businesses.