California State University

What you'll study

The programme blends communication theory, media history and hands-on media production across lower- and upper-division coursework. Early modules focus on fundamentals such as interpersonal communication, public speaking, media literacy and introductory digital media techniques. Upper-division study typically includes courses in media law and ethics, media research methods, theories of mass communication, and critical studies of media and culture.

Practical and applied modules commonly offered include multimedia storytelling, video and audio production, editing and post-production, social media strategy, visual communication, public relations and advertising campaigns, and data-driven audience analysis. Students frequently complete a practicum, internship or industry project and a capstone course that integrates research and production skills. Electives allow specialisation in areas such as broadcast journalism, documentary production, digital marketing, or new media design.

Entry requirements

Admission is through the California State University system and follows its standard undergraduate criteria. Applicants must hold a recognised secondary school diploma and satisfy the CSU A–G subject requirements, demonstrating competence in English and other preparatory subjects. Candidates should present an academic profile that meets the campus’s undergraduate admission thresholds; campuses may apply selective criteria for impacted programmes.

Many students enter directly from high school, while others transfer from California community colleges. Transfer applicants typically need completion of lower-division general education and major preparation courses. For production-focused options, some campuses or specialisations may request a portfolio, samples of work, or an interview; international applicants must also meet English-proficiency requirements.

Career prospects

Graduates move into a broad range of communication and media roles across commercial, nonprofit and public sectors. Common early-career positions include social media coordinator, content producer, digital marketing assistant, public relations officer, broadcast production assistant, and copywriter. With experience, alumni progress to roles such as communications manager, media strategist, producer, investigative or multimedia journalist, and campaign director.

The degree also provides a foundation for specialist or postgraduate study in areas like media studies, journalism, film and television production, marketing, and organisational communication. Strong industry demand in California’s major media markets supports internship and employment opportunities with broadcasters, digital agencies, publishers, tech companies and public institutions.

Why study at California State University

California State University offers a system-wide combination of academic rigour and applied learning with many campuses located near major media centres. Students benefit from hands-on access to production facilities, labs and student-run media outlets, along with structured internship programmes that connect study with workplace experience.

The CSU system emphasises affordability, access and diverse campus communities, and its programmes are often taught by faculty with both scholarly expertise and professional industry backgrounds. Flexible degree paths and multiple campus locations make it possible to tailor studies to practical career goals or to pursue cross-disciplinary electives in business, film, journalism or digital design.