State University of New York

What you'll study

This undergraduate degree combines practical production training with theoretical study of media, communication and audience behaviour. Core areas typically include audio and video production, broadcast journalism, digital media production, media writing and storytelling, media law and ethics, and communication theory. Students learn technical skills such as studio and field recording, camera operation, editing (non‑linear software), sound design and live production control, alongside courses in multimedia storytelling, social media strategy and analytics.

Programme structure usually mixes foundation courses in the first year, intermediate hands‑on workshops and production labs in the middle years, and a senior capstone project or practicum. Typical modules and subjects you can expect are:

• Introduction to Radio and Television Production — basics of studio and field workflows.
• Audio Production and Sound Design — recording, editing and mixing for broadcast and online formats.
• Video Production and Editing — camera operation, lighting, post‑production techniques.
• Broadcast Journalism and Reporting — newsgathering, scriptwriting and on‑air presentation.
• Digital Media and Convergence — producing content for web, mobile and social platforms.
• Media Law, Ethics and Policy — legal responsibilities, intellectual property and ethical decision‑making.
• Media Management and Entrepreneurship — programming, audience research and running media enterprises.
• Capstone/Practicum — culminating production project or internship with a radio/TV station, digital outlet or media organisation.

Learning environment and assessment

Teaching blends lectures, seminars and lab‑based practical sessions in dedicated studios and editing suites. Assessment typically includes production portfolios, reflective essays, group projects, practical exams and the final capstone or internship evaluation.

Entry requirements

Entry to a SUNY bachelor's programme normally requires a high school diploma or equivalent with a college‑preparatory curriculum. Typical expectations include strong grades in English and a mix of academic subjects; successful applicants often demonstrate written and oral communication skills. Some campuses or specialisations may ask for a short portfolio or sample of media work, a statement of purpose, or an interview to assess practical aptitude and fit.

Standardised test requirements (SAT/ACT) vary by campus and may be optional; check the specific SUNY campus admissions guidance. Transfer applicants need official college transcripts and a minimum number of transferable credits. International applicants must meet English language proficiency requirements if English is not their first language.

Career prospects

Graduates enter a broad range of roles across broadcast, digital and corporate communications. Common career paths include:

• Broadcast Producer, Radio or Television
• Multimedia/Digital Content Producer
• Multimedia Journalist or Reporter
• Social Media Manager and Content Strategist
• Production Assistant, Audio/Video Technician or Technical Director
• Media Planner, Public Relations or Corporate Communications Specialist
• Podcast Producer or Sound Designer

Alumni also move into related fields such as advertising, marketing, education, and further study in graduate programmes (media studies, journalism, law or business). The degree’s practical training and internship opportunities are designed to help students build demonstrable portfolios and professional networks.

Why study at State University of New York

The SUNY system offers access to a wide network of campuses with industry‑standard production facilities, student‑run radio and television stations, and established internship links with regional and national media organisations. Faculty frequently combine academic expertise with current professional experience, enabling a curriculum that balances creative practice with critical understanding.

Students benefit from collaborative, hands‑on learning environments, cross‑campus resources and opportunities to engage with local media markets for placements and projects. As a public university system, SUNY provides a range of pathways and support services for career development, fostering practical skills and professional readiness in a cost‑effective public higher education setting.