University of South Carolina

What you'll study

This programme combines practical production training with courses in media theory, law and ethics, and audience-focused storytelling. Early coursework establishes fundamentals in audio and video production, media writing and visual storytelling. As you progress you'll study subjects such as:

• Audio production and radio performance — studio techniques, live broadcasting, sound design and podcast production.
• Video production and editing — camera work, lighting, field production, nonlinear editing and post‑production workflows.
• Digital media and multiplatform storytelling — social media strategies, interactive media, mobile content and data-driven story planning.
• Media law, ethics and regulation — intellectual property, libel, FCC regulation and professional ethics in broadcasting and online media.
• Reporting and writing for broadcast — scriptwriting for radio and television, interview techniques and newsroom workflow.
• Electives and special topics — live events production, sports broadcasting, documentary practicum, and advanced digital production courses.

Programme structure typically includes foundation courses, intermediate production labs, elective specialisms and a capstone project or practicum. Hands-on learning is emphasised through student-run radio and television operations, lab courses using industry-standard equipment, and supervised fieldwork.

Entry requirements

Admission is to the undergraduate university; prospective students apply through the University of South Carolina admissions process. Typical expectations include a completed secondary school credential, a competitive academic record and the standard application materials requested by the university.

Applicants for the radio, television and digital communication major are encouraged to demonstrate interest and experience in media through examples of previous work (audio or video samples, a digital portfolio) although this is not always mandatory. Additional materials that strengthen an application include a personal statement describing media interests, relevant extracurricular experience and letters of recommendation.

International applicants must satisfy the university's English language proficiency requirements. Transfer students should review program prerequisite and credit-transfer policies and are advised to consult the department early to plan required coursework.

Career prospects

Graduates enter a wide range of media and communication roles where practical production skills and storytelling ability are valued. Common career paths include:

• Broadcast journalist or on‑air presenter for radio and television
• Producer, production assistant or director for TV, radio and online video
• Podcast producer, audio editor or sound designer
• Digital content producer, social media manager or multiplatform storyteller
• Technical roles such as camera operator, audio engineer or post‑production editor
• Public relations, corporate communications and media strategy roles that require media production skills
• Freelance media production and independent content entrepreneurship

Internships, the programme’s practicum and connections with local and regional media outlets often provide pathways into entry-level positions and ongoing professional networks.

Why study at University of South Carolina

The University of South Carolina offers a programme that emphasises hands-on learning supported by campus production facilities and student-run media outlets. Students benefit from access to studios and labs equipped for audio and video production, opportunities to work with the university’s radio and television operations, and supervised internships in Columbia’s media market and beyond.

The department combines faculty with professional media experience and scholarship, a curriculum that balances craft and media literacy, and links to alumni and industry partners that can help launch graduates’ careers. For students seeking practical training in broadcast and digital communication within a comprehensive university environment, this programme provides structured production experience and professional development resources.