Eastern Michigan University

What you'll study

This programme blends the marketing core with fashion‑focused electives to give you practical and theoretical knowledge of how fashion products are conceived, marketed and distributed internationally. You will study consumer behaviour, marketing research, brand management and digital marketing alongside fashion merchandising, global supply chain and sourcing, retail buying and fashion forecasting.

Typical modules and subjects

• Principles of Marketing – fundamentals of market segmentation, positioning and the marketing mix.
• Consumer Behaviour – psychological and cultural drivers of buying decisions, with emphasis on fashion consumers.
• Marketing Research and Analytics – quantitative and qualitative methods to inform product and promotional decisions.
• Digital and Social Media Marketing – e‑commerce strategies, social commerce, and digital brand building for fashion labels.
• Fashion Merchandising and Retailing – assortment planning, visual merchandising and store operations.
• International Fashion Sourcing and Supply Chain – global procurement, logistics and ethical sourcing challenges in fashion.
• Product Development and Line Planning – from concept to production, costing and lifecycle management.
• Sustainable and Ethical Fashion – sustainability frameworks, regulatory considerations and corporate responsibility.
• Capstone / Internship – applied project or workplace placement integrating marketing and fashion practice.

Coursework typically includes lectures, case studies, group projects, applied labs and opportunities for internships or study abroad to gain international perspective.

Entry requirements

Applicants should hold a recognised secondary school qualification. Typical admissions factors include academic transcripts, a personal statement outlining interest in marketing and fashion, and any relevant extracurricular activity or work experience. Prospective students are expected to have competency in mathematics and written communication.

International applicants must demonstrate English proficiency through recognised tests unless exempt. Some fashion‑focused modules may encourage submission of a creative or portfolio element, but this is usually optional; check with the admissions team for programme‑specific guidance.

Career prospects

Graduates are prepared for roles that sit at the intersection of fashion and global business. Employers span retail chains, fashion brands, buying houses, wholesalers, e‑commerce platforms, and consultancy firms. Common job titles include:

• Merchandise planner / buyer
• Brand or product manager
• Retail and store manager
• Digital marketing or e‑commerce manager
• Visual merchandiser or creative merchandiser
• Sourcing coordinator or supply chain analyst
• Fashion market analyst or trend forecaster

Graduates also move into related fields such as trade compliance, international sales, or further study in business, marketing or fashion management. The programme’s emphasis on internships and applied projects helps build a professional portfolio valued by employers.

Why study at Eastern Michigan University

Eastern Michigan University offers a business‑focused education with opportunities for hands‑on learning and industry engagement. The programme is delivered within a business school environment that emphasises experiential learning, small class sizes and faculty with practical marketing and industry experience.

Located close to major metropolitan markets, the university provides access to regional retail and manufacturing clusters for internships and networking. Students benefit from career services, student marketing organisations, and support for study abroad — all useful for building the international perspective required in fashion marketing. The curriculum’s combination of marketing rigour and fashion‑industry specificity prepares graduates to enter a competitive, globalised sector.