Southeastern Louisiana University

What you'll study

This programme covers core areas of media theory, production and professional practice. You will study subjects such as media and society, mass communication theory, media law and ethics, digital media production, multimedia storytelling, public relations and advertising principles, journalism reporting and editing, visual communication, and research methods in communication.

Programme structure typically blends foundation courses in communication theory and media history with pathway or concentration options focused on production, journalism, public relations/advertising, or digital media. Practical modules emphasise audio and video production, editing, multimedia reporting, social media strategy and campaign planning, and often include portfolio development.

• Core modules: introduction to mass communication, media law & ethics, communication research methods, media effects.
• Production and skills modules: video production, audio production, multimedia storytelling, digital content creation and editing.
• Professional practice modules: public relations and advertising, news reporting and editing, social media management, campaign planning and evaluation.
• Capstone/portfolio: a final project or practicum that integrates theory and production skills into a professional portfolio or media campaign.

Hands-on learning is emphasised through lab work, workshops and supervised projects. Students are encouraged to take internships with media outlets, agencies and communications departments to build experience and professional networks.

Entry requirements

Applicants should hold a recognised high school diploma or equivalent. Selection is usually based on academic transcripts and, where relevant, evidence of interest or experience in media (such as a short portfolio, examples of written work, or involvement in student media).

Typical institutional expectations include a minimum overall GPA at secondary level; standardised tests may be optional depending on admission policies. Mature applicants or those with relevant work experience in media or communications are considered on their individual merits. International applicants must demonstrate proficiency in English.

Some pathways with a strong production focus may recommend basic skills in digital tools or require submission of a short creative sample, but formal prerequisites in specific school subjects are not usually mandatory.

Career prospects

Graduates enter a wide range of roles across media, communications and related industries. Common career destinations include journalism and news reporting, broadcast and audio production, public relations and corporate communications, social media and digital content management, advertising and media planning, and multimedia storytelling for online platforms.

Other options include roles as communications officers in non-profit and government organisations, content producers for video and podcasting, media researchers or analysts, and freelance multimedia professionals. The programme’s emphasis on practical skills and internships helps graduates build a portfolio that supports entry into regional and national media markets, agencies and corporate communications teams.

Why study at Southeastern Louisiana University

Southeastern Louisiana University offers a programme with a practical focus supported by experienced faculty who combine academic expertise with professional media backgrounds. Class sizes are typically small enough to allow personalised feedback and close mentoring on production work and projects.

The university provides access to media labs, digital production equipment and applied learning opportunities, and maintains links with media organisations and businesses across the region to facilitate internships and local placements. Students benefit from experiential learning through campus media activities and project-based modules that prepare them for contemporary media careers.