Georgia Southern University

What you'll study

The programme blends core theory, research methods and applied practice to prepare students for careers in journalism, public relations, strategic communication and related fields. Students typically take courses in advanced communication theory, qualitative and quantitative research methods, media law and ethics, multimedia storytelling, strategic campaign planning, data-informed communication and digital content production.

Coursework often includes both required core modules and electives. Typical modules you can expect are:

• Advanced Communication Theory — contemporary perspectives on persuasion, media effects and audience behaviour.
• Research Methods in Communication — qualitative and quantitative approaches, survey design, content analysis and data interpretation.
• Multimedia Reporting and Storytelling — skills in writing, audio, video and online publishing for diverse platforms.
• Strategic Communication and Campaigns — planning, implementation and evaluation of integrated communication campaigns.
• Media Law and Ethics — legal considerations and ethical decision-making for journalists and communicators.
• Digital Analytics and Social Media — using analytics to shape content strategy and measure impact.
• Capstone / Thesis / Practicum — options usually include a research thesis, a professional practicum or a capstone project producing a portfolio or comprehensive campaign.

Programs are structured to offer flexible pathways for full-time or part-time study, with opportunities for internships and collaboration with regional media outlets and organisations. Faculty supervision supports independent research and applied projects tailored to student career goals.

Entry requirements

Applicants are normally expected to hold a recognised bachelor's degree in communication, journalism, media studies or a related discipline. Admissions commonly consider undergraduate academic records, letters of recommendation, a personal statement outlining goals and experience, and a writing sample or portfolio demonstrating relevant skills.

Other typical requirements and considerations include:

• A competitive undergraduate GPA (specific thresholds are set by the university).
• Two or more academic or professional references.
• An academic or professional writing sample; applicants with limited writing samples may submit a portfolio of multimedia work.
• Relevant professional experience can strengthen an application; mature applicants with substantial work history may be considered.
• For applicants whose first language is not English, proof of English language proficiency is required in line with university regulations.

Some tracks may offer thesis and non-thesis options; students interested in doctoral study or research careers should discuss the thesis pathway with the programme director. GRE scores are not universally required but consult the programme for current testing policies.

Career prospects

Graduates from the master's in communication progress into a wide range of professional roles across media, corporate, public sector and non-profit organisations. Common career paths include:

• Journalist or multimedia reporter for print, broadcast and online outlets.
• Public relations or corporate communications specialist managing media relations, internal communications and reputation.
• Social media strategist and digital content manager focusing on audience engagement and analytics.
• Strategic communication consultant or campaign manager for political, public affairs or advocacy organisations.
• Content producer, editor or creative lead for agencies and publishers.
• Communication researcher or analyst in think-tanks, research centres or higher education.
• Higher education communications officer or student affairs communication specialist.

The programme’s emphasis on applied work, portfolio development and internships helps graduates demonstrate practical skills sought by employers and build professional networks in the region’s media and communications sectors.

Why study at Georgia Southern University

Georgia Southern offers a graduate communication programme with an emphasis on applied learning, mentored research and professional preparation. Small class sizes allow close interaction with faculty who are active researchers and practitioners in media, journalism and strategic communication.

The university provides access to multimedia labs, production facilities and opportunities to work on real-world projects and internships with regional media, government and non-profit organisations. Its campuses’ locations offer convenient links to media markets and cultural centres, supporting practicum placements and networking.

Students benefit from a supportive academic environment that balances theoretical rigour with career-focused training, helping them to build a professional portfolio and enter roles across journalism, public relations, digital media and communication research.