Cost & earnings at Pfeiffer University What students borrow here, and what they go on to earn
The Bachelor’s in Communication and Media Studies at Pfeiffer University is an undergraduate programme combining practical media production skills with theoretical study of communication, journalism and public relations. It suits students who want a liberal-arts grounding alongside hands‑on experience for careers in digital media, corporate communications, broadcasting or further study.
The programme balances core communication theory with applied media skills. Typical modules include Introduction to Communication Studies, Media Law and Ethics, Interpersonal and Organizational Communication, Mass Media and Society, Digital Media Production, Multimedia Storytelling, Public Relations and Strategic Communication, and Media Research Methods. Students also study courses in writing for media, visual communication, and audiovisual production techniques (audio, video and editing).
Study is delivered through a mix of lectures, seminars, workshops and laboratory sessions. Practical elements include producing podcasts and video projects, creating social media campaigns, writing press releases and feature stories, and using analytics tools to measure audience engagement. Most students complete a supervised internship with a local media organisation, non-profit or corporate communications office and finish with a senior capstone project or portfolio demonstrating both conceptual understanding and practical competence.
Applicants should hold a recognised secondary school diploma and meet Pfeiffer University’s general admissions criteria. Typical supporting documents include official transcripts, a personal statement outlining interest in communication and media, and at least one academic or professional reference. Applicants with substantial experience in media, internships or creative portfolios may strengthen their application with samples of previous work (written pieces, audio/video clips, social media campaigns).
International applicants must demonstrate English language proficiency through recognised tests or prior education in English. Transfer students are considered and credits from accredited institutions can be evaluated for block transfer into the degree. Mature students with relevant work experience are also encouraged to apply.
Graduates go into a broad range of roles in media and communication industries. Common career pathways include social media manager, public relations specialist, communications coordinator, broadcast production assistant, multimedia journalist, content strategist, and marketing communications roles. Skills acquired—writing, media production, strategic messaging and research—are also valuable in non-profit management, higher education communications, corporate internal communications and government information roles.
Many graduates pursue postgraduate study in communication, media studies, journalism or related fields, or build freelance careers as content creators, producers or consultants. The practical focus of the programme and the internship experience help graduates develop portfolios and professional networks useful for entry into the job market.
Pfeiffer offers a small-college environment with close faculty-student engagement and a liberal-arts foundation that encourages critical thinking across disciplines. Communication and Media Studies students benefit from hands-on facilities and opportunities to work on real projects, supported by faculty with professional and academic experience in media, journalism and public relations.
The university’s location in North Carolina provides regional internship and networking opportunities with local broadcasters, digital agencies and cultural organisations. Pfeiffer’s emphasis on experiential learning, mentored internships and capstone projects helps students graduate with both the theoretical knowledge and practical portfolio employers seek.
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