Auburn University at Montgomery

What you'll study

The programme builds a solid marketing foundation before moving into fashion‑focused and international topics. You study core business and marketing subjects alongside specialised modules that explore fashion product development, merchandising and global market strategies.

Structure

The degree typically includes business core courses, marketing core courses, fashion concentration modules and elective options. Students complete a sequence of introductory and advanced marketing courses, a capstone project or practicum, and at least one internship or experiential learning placement in a retail, brand or supply‑chain setting.

Typical modules and subjects

• Principles of Marketing – fundamentals of marketing strategy and consumer exchange.
• Consumer Behaviour – psychological and sociocultural drivers of purchase decisions.
• Marketing Research and Analytics – quantitative and qualitative techniques to inform marketing decisions.
• International Marketing – cross‑border market entry, global branding and cultural adaptation.
• Fashion Merchandising – assortment planning, pricing and inventory for fashion retailers.
• Apparel Product Development – the product life cycle from concept to production and quality control considerations.
• Retail Management and Visual Merchandising – store operations, display and consumer experience design.
• Digital Marketing and E‑commerce – online brand building, social media strategy and multichannel retailing.
• Global Sourcing and Supply Chain – sourcing strategies, vendor relations and logistics for apparel.
• Brand Management and Promotion – developing and communicating fashion brand identities.

Entry requirements

Applicants are expected to hold a recognised secondary school diploma or equivalent with a competitive academic record. Typical requirements include satisfactory high school grades in core subjects and submission of official transcripts. Standardised tests (when required) and placement tests may be used to assess readiness for university‑level study; many institutions also operate test‑optional policies.

International applicants must demonstrate English proficiency through recognised tests or prior study in English. Because of the vocational elements of the concentration, applicants may be encouraged to provide a short statement of purpose describing interest in fashion and any relevant experience; some students bring a small portfolio or examples of retail/fashion work, although a portfolio is not always mandatory.

Transfer students should supply college transcripts; credit for prior relevant coursework may be considered subject to department approval.

Career prospects

Graduates combine marketing expertise with fashion industry knowledge, making them attractive to employers across retail, wholesale, brands and service sectors. Common career paths include:

• Merchandiser or assistant buyer for fashion retailers and department stores
• Brand or product manager for fashion labels and consumer brands
• Retail manager or visual merchandiser
• E‑commerce and digital marketing specialist for fashion platforms
• Purchasing or sourcing coordinator within international supply chains
• Fashion marketing analyst or market researcher
• Sales representative or account manager for apparel and accessory brands
• Entrepreneurship — launching boutique labels, online stores or consultancy services

Many graduates begin in entry‑level roles within retail or marketing teams and progress into specialist or managerial positions as they gain experience. Internships and campus career support help with placements in regional and national fashion and retail businesses.

Why study at Auburn University at Montgomery

Auburn University at Montgomery offers a business‑focused bachelor’s environment with relatively small class sizes and accessible faculty, allowing personalised guidance through marketing and fashion concentrations. The campus emphasises hands‑on learning, including internships, practicum projects and partnerships with local businesses and retailers across the Southeast.

Students benefit from career services and advising that support internship searches and employer networking. The programme’s location provides opportunities to connect with regional retail operations, manufacturing and sourcing networks, while elective and collaborative courses let students tailor their studies toward international trade, digital retailing or product development. Overall, the university provides a supportive setting for students aiming for careers at the intersection of marketing and fashion on a global stage.