University of Memphis

What you'll study

The programme combines core communication theory with practical media production and digital communication skills. You will study how media shape public discourse, learn techniques for writing and producing for broadcast and online platforms, and develop abilities in research, persuasion and audience analysis. Typical topics and modules include:

• Introduction to Communication Theory – foundations of interpersonal, group and mass communication theories.
• Media Writing and Storytelling – news writing, feature writing and scripting for different platforms.
• Digital Media Production – hands‑on courses in audio, video and multimedia production using campus studios and editing suites.
• Media Law and Ethics – legal frameworks, copyright, libel and ethical issues in journalism and media practice.
• Persuasion and Public Relations – strategies for campaigns, audience segmentation and message design.
• Social Media Strategy – analytics, content planning and platform management for digital audiences.
• Research Methods for Communication – qualitative and quantitative methods for media research and evaluation.
• Capstone/Internship – applied project or supervised internship with a media or communications organisation to synthesize learning.

The degree emphasises experiential learning through studios, labs and community partnerships in Memphis, with opportunities to work on campus media outlets and to take elective modules that reflect emerging media technologies.

Entry requirements

Applicants should hold a recognised secondary school qualification and meet the University of Memphis general admission standards. Typical expectations include a satisfactory high school GPA and demonstrated competence in written English. Selection may consider a personal statement outlining interest in media and communication and any relevant experience.

Transfer applicants from other colleges are evaluated on collegiate coursework and grades. International students must provide evidence of English proficiency (for example recognised English language test scores) unless exempt. Specific course prerequisites and any portfolio requirements are published by the university; applicants should consult the University of Memphis admissions pages for the most current guidance.

Career prospects

Graduates enter a broad range of media and communication roles. Common career paths include:

• Broadcast production and journalism – reporter, producer, editor in radio, television and digital newsrooms.
• Public relations and corporate communications – PR officer, communications coordinator, media relations specialist.
• Digital and social media – content strategist, social media manager, digital producer.
• Advertising and marketing – copywriter, account coordinator, media planner.
• Media research and analysis – audience researcher, data analyst, communication consultant.

The programme’s practical components and internship placements help students build a professional portfolio and local industry contacts in Memphis’s media, cultural and business sectors, improving employability across public, private and non‑profit organisations.

Why study at University of Memphis

The University of Memphis offers access to urban‑focused learning within a city known for a vibrant cultural and media scene. Students benefit from on‑campus studios and production facilities, faculty with applied experience, and internship links to local broadcasters, newspapers, cultural institutions and digital agencies.

The campus places emphasis on experiential education and community engagement, so students gain practical skills alongside critical analysis. Support services for career development, including internship placement assistance and resume/portfolio workshops, help students transition from study to employment in the media and communications industries.