University of Memphis

What you'll study

This programme blends core communication theory with applied skills in public relations and advertising. You will take courses in foundational areas such as Principles of Public Relations, Principles of Advertising, Media Writing and Visual Communication. Methodological and analytical skills are taught through classes in Research Methods for Communication, Audience Analysis and Strategic Communication Planning.

• Applied production and digital skills: social media strategy, multimedia production, web and content design, and digital analytics.
• Campaign and practicum work: development of integrated PR and advertising campaigns, capstone projects and team-based client work.
• Professional studies: media law and ethics, crisis communication, branding and creative copywriting.
• Optional electives: specialised study in areas such as nonprofit communication, political communication, entertainment promotion, or consumer behaviour.
• Internship/practical experience: the curriculum emphasises experiential learning through internships with local businesses, agencies, cultural institutions and nonprofit organisations.

Entry requirements

Admissions to the University of Memphis undergraduate programmes require a completed secondary school qualification and submission of official transcripts. Competitive applicants typically present a solid academic record in high school subjects and a well‑rounded application.

• Standard university admission materials: secondary school transcripts and any required application forms.
• Some applicants may submit a personal statement, résumé of related experience, or a short portfolio of writing/communication work to demonstrate aptitude for applied communication courses.
• International applicants must meet English language proficiency requirements as set by the university and provide certified academic records translated into English if necessary.
• Specific departmental prerequisites or GPA expectations may apply; consult the University of Memphis admissions and department pages for current details.

Career prospects

Graduates enter a range of communication roles across private, public and nonprofit sectors. The programme is designed to prepare students for entry‑level and early career positions where practical skills, strategic thinking and strong writing are essential.

• Public relations practitioner, media relations specialist or communications coordinator.
• Advertising account executive, media planner/buyer, or creative copywriter.
• Social media manager, content strategist or digital communications specialist.
• Corporate communications or internal communications professional.
• Events and community relations coordinator, nonprofit outreach specialist, or public affairs assistant.
• Further study options include master’s degrees in communication, public relations, marketing, business or related fields.

Why study at University of Memphis

The University of Memphis offers a programme that emphasises applied learning and professional readiness, benefiting from the city’s diverse media, cultural and business landscape. Students gain hands‑on experience through internships, client projects and production facilities that mirror industry practice.

• Strong local and regional internship opportunities with agencies, corporations, cultural organisations and nonprofits in Memphis and the Mid‑South.
• Access to communication labs and multimedia equipment for producing campaigns, video and online content.
• Faculty who combine academic expertise with professional experience in public relations, advertising and digital media.
• Active student organisations and chapter affiliations that provide networking, professional development and portfolio‑building opportunities.
• A curriculum designed to develop practical skills—writing, research, analytics and creative strategy—alongside critical understanding of media effects and communication ethics.