University of Memphis

What you'll study

The degree centres on foundation marketing subjects—market research, consumer behaviour, marketing strategy, digital marketing and advertising—delivered alongside specialised modules and experiential options that prepare you for fashion-focused roles. Typical topics you can expect include:

• Core marketing modules: principles of marketing, marketing research, brand management, pricing and promotion strategy, and digital marketing techniques.
• International business and trade: international marketing, cross-cultural consumer behaviour, global retailing and basics of international logistics and trade compliance.
• Fashion- and retail-specific subjects: fashion retailing and merchandising, visual merchandising, retail buying and assortment planning, e-commerce for fashion, and trend analysis.
• Supporting subjects: supply chain fundamentals, entrepreneurship, business analytics and advertising/PR for lifestyle brands.
• Practical learning: internships with retailers, brands or agencies; applied projects with industry partners; and opportunities to work on merchandising labs or student-run campaigns.
• Global experience: study abroad modules, international field trips or semester exchanges to gain exposure to global fashion markets and sourcing centres.

Entry requirements

Entry is through the University of Memphis admissions process for undergraduate programmes. Applicants typically need a completed secondary/high-school diploma with a strong academic profile in a college-preparatory curriculum. Admissions selectors will look for evidence of academic readiness, communication skills and quantitative ability; recommended courses include English, mathematics and social sciences.

Applicants with relevant post-secondary credit or transfer students should provide official transcripts. Practical experience such as retail work, design involvement, marketing internships, or leadership in relevant extracurricular activities can strengthen an application. International applicants are required to meet the university’s English language proficiency and credential evaluation requirements.

Career prospects

Graduates combine marketing competence with sector-specific knowledge that employers in fashion, retail and lifestyle brands value. Typical career paths include:

• Brand or product manager for apparel and accessories
• Fashion buyer, merchandise planner or assortment analyst
• Digital marketing specialist, social commerce manager or e-commerce merchandiser
• Retail operations manager or store cluster manager
• International sourcing coordinator, supply-chain analyst or logistics specialist for apparel
• Fashion public relations, communications or trend forecaster

Students often secure roles through internships, campus recruitment and partnerships with local logistics and retail companies. Skills developed—market analysis, digital campaign execution, merchandising and supplier coordination—are transferable across global and boutique employers.

Why study at University of Memphis

The University of Memphis offers marketing education through a business-focused faculty with access to practical resources and regional industry networks. Its location in a major logistics and retail hub provides unique internship and employer engagement opportunities with national and international firms.

Students benefit from career services, student organisations such as marketing and retail clubs, and hands-on projects that connect coursework to real brand challenges. The programme’s emphasis on experiential learning, combined with options for study abroad and cross-disciplinary electives, makes it well suited to students seeking careers at the intersection of fashion, retail and international business.