Loughborough University

What you'll study

The programme combines core theoretical study of media, culture and communication with practical modules that develop production, writing and data skills. Year one builds foundations in media theory, media industries, audience studies and basic production techniques. In subsequent years you choose from optional modules to tailor the degree towards areas such as digital media and analytics, journalism and broadcasting, advertising and public relations, visual communication and media policy.

• Core themes: media and society; communication theory; media industries and regulation; audiences and reception; research methods (qualitative and quantitative).
• Practical skills: writing for different platforms, audio and video production, digital content creation, social media strategy, basic data analytics and visual design.
• Final year: dissertation or independent research project and specialist options allowing you to specialise in areas such as sports media, political communication, or digital media entrepreneurship.
• Placement and experience: opportunities for work placements, live client briefs and collaborative projects with student media groups (radio, video and online publishing) to build a professional portfolio.

Entry requirements

Loughborough looks for students with strong communication, critical thinking and time‑management skills. Typical entry is based on successful completion of secondary education (for example A‑levels, International Baccalaureate or recognised vocational qualifications) plus any specific subject requirements listed on the university entry pages. Successful applicants normally present a combination of relevant subjects and qualifications and may be asked to submit a personal statement demonstrating interest in media and communication.

• Acceptable qualifications include A‑levels, the International Baccalaureate, BTEC National Diplomas and equivalent international qualifications.
• Admissions considers the whole application: academic record, personal statement, references and any relevant experience such as freelance work, student media or internships.
• English language proficiency is required for applicants whose first language is not English; recognised tests and minimum levels are published by the university.

Career prospects

Graduates move into a broad range of roles across public, private and third sectors. The degree prepares students for careers that require strong communication, analytical and digital skills.

• Common career paths: communications officer, public relations practitioner, social media manager, content producer, journalist, broadcast production assistant, marketing executive and digital analyst.
• Other routes: media research, policy and regulation, creative industries management, brand strategy, and postgraduate study (media studies, journalism, marketing, or research degrees).
• The programme emphasises employability through placement opportunities, portfolio development and links with employers to support transitions into entry‑level and graduate roles.

Why study at Loughborough University

Loughborough offers a campus environment with strong student support, practical facilities and active links to industry. The university emphasises applied learning and employability, with opportunities to undertake placements, live projects and work with student media outlets to develop a professional portfolio.

• Industry engagement: connections with media, sports and creative organisations for guest lectures, projects and recruitment.
• Facilities and student media: access to multimedia production spaces, editing suites and student‑run radio and publishing platforms to gain practical experience.
• Student experience and support: dedicated careers and academic support to help plan placements, internships and postgraduate progression.