Oxford Brookes University

What you'll study

This master's combines core management concepts with specialist hospitality and tourism topics. Teaching typically covers strategic management, service operations and revenue management alongside modules on marketing, sustainability and international tourism systems. You will study research methods and quantitative and qualitative techniques to prepare for a substantial dissertation or industry-based consultancy project.

• Core subjects: Strategic Management for Hospitality, Financial Management and Accounting for Service Industries, Operations and Service Excellence, Service Marketing and Customer Experience.
• Specialist topics: International Tourism Management, Sustainable Tourism and Responsible Hospitality, Revenue and Yield Management, Events and Experience Design.
• Research and practice: Research Methods in Hospitality and Tourism, Applied Project or Dissertation based on original research or an industry consultancy placement.
• Learning methods: Lectures, seminars, case studies, practical workshops, group consultancy briefs with industry partners and guest lectures from sector professionals.

Entry requirements

Applicants are normally expected to hold a good undergraduate degree (typically a UK upper second-class honours or international equivalent) in a related subject such as hospitality, tourism, business, management or a language. Strong applicants with a lower classification but with substantial relevant professional experience in hotels, tourism operations or events are also considered.

International students should demonstrate English language proficiency. A common requirement is an academic English test at a level equivalent to IELTS overall 6.5 with no component lower than 6.0, though accepted evidence and exact scores may vary. Applicants usually submit a CV, references and a personal statement outlining motivation and relevant experience.

Career prospects

Graduates go on to management and specialist roles across hotels, resorts, cruise lines, tourism boards, event companies and hospitality consultancies. Typical positions include hotel operations manager, front office or rooms division manager, revenue or yield manager, food and beverage manager, events and conference manager, tourism product manager and business development roles.

The programme also prepares students for careers in policy and planning with destination management organisations or government tourism bodies and for further academic study at doctoral level. Practical projects and industry connections help build a professional network and a portfolio of employer-relevant experience.

Why study at Oxford Brookes University

Oxford Brookes combines applied teaching with research-informed content and strong links to the hospitality and tourism industry. Students benefit from a curriculum designed to reflect current sector challenges—such as digital disruption, sustainability and global market dynamics—and from frequent engagement with industry professionals through guest talks, live projects and placements.

The university’s location near the historic city of Oxford provides easy access to a wide range of tourism attractions, hospitality employers and transport links while offering a supportive campus environment. The Business School has experience delivering management education with an emphasis on employability, and students can draw on careers support, networking events and an international alumni community to launch or advance their careers in the global hospitality and tourism sector.