Oxford Brookes University

What you'll study

This course combines practical studio projects with contextual study to build a professional design practice. You will progress from core visual communication principles to increasingly independent, self-directed projects, finishing with a major professional project or portfolio.

• Foundation and core skills — drawing, image-making, photography, colour, composition and introduction to typography.
• Visual communication and typography — grid systems, editorial design, type as voice and expressive typography.
• Digital design and interaction — interface design principles, prototyping, basic front-end awareness and UX fundamentals.
• Branding and identity — brand strategy, visual identity systems, naming and application across multi-channel touchpoints.
• Motion and time-based media — motion graphics, animation for sequence, and design for moving image.
• Production and professional practice — print production, digital publishing workflows, client brief work, project management and freelancing skills.
• Contextual studies — design history, critical theory, research methods and the cultural, social and ethical context of design practice.
• Final major project — an extended, self-directed project or industry-facing portfolio that demonstrates your specialism and prepares you for employment or postgraduate study.

Teaching and assessment

Teaching typically blends studio workshops, seminars, technical demonstrations and crits. Assessment is mainly project-based, with visual outcomes supported by written or verbal reflection and a final portfolio review.

Entry requirements

Typical entry routes include A-levels (or equivalent vocational qualifications such as BTEC), the International Baccalaureate, or recognised foundation courses in art and design. Applicants must submit a portfolio of creative work showcasing observational drawing, visual ideas and practical outcomes. Admissions may also consider relevant experience for mature applicants.

• Portfolio — a key requirement demonstrating creative thinking, sketchbooks/process work and resolved outcomes.
• Academic qualifications — standard undergraduate-level qualifications; specific offers depend on the qualification type.
• English language — evidence of proficiency where English is not your first language, at the level appropriate for undergraduate study.
• Interview or briefing — some applicants may be invited to an interview or to attend an online portfolio review.

Career prospects

Graduates move into a wide range of roles across design disciplines and related industries. The course prepares you to enter both agency and in-house environments, as well as to freelance or set up your own studio.

• Graphic designer (branding, editorial, packaging)
• Art director or creative director in agencies or publishing
• UX/UI designer and digital product designer
• Motion graphics designer and animation for commercial media
• Production designer and pre-press or print specialist
• Freelance designer, consultant or creative entrepreneur
• Further study at MA level in design, communication or related fields

Why study at Oxford Brookes University

Oxford Brookes provides a practical, studio-led environment with access to specialised workshops, photography and digital labs, and industry-standard software and equipment. The course emphasises professional readiness through live briefs, strong links with regional and national employers, placement opportunities and careers support tailored to creative industries.

Studying in Oxford combines the creative energy of a historic city with a supportive university community and opportunities to exhibit work in end-of-year shows and industry events. The course team typically includes practising designers, ensuring teaching is informed by current professional practice and industry expectations.