Swansea University

What you'll study

This programme combines theoretical study of media and communication with practical modules in journalism, public relations, digital content and media production. Core themes include media theory, media law and ethics, audience research, digital and social media strategies, and the role of media in politics and society.

• Foundations: introductory modules on media and society, communication theory, research methods, and media law and ethics to build a critical framework.
• Journalism: reporting and writing for news, feature writing, interviewing skills, investigative techniques, and multimedia newsroom practice including broadcast and online journalism.
• Public Relations and Strategic Communication: PR practice, campaign planning, reputation management, stakeholder engagement and measurement of communication outcomes.
• Digital Media and Production: practical training in video and audio production, podcasting, social media content creation, web publishing, and basic editing and graphics software.
• Research and Dissertation: advanced research methods and the opportunity to undertake a final-year project or dissertation focusing on an area such as media industries, journalism practice or digital communication.
• Optional modules and work-related learning: electives may include specialised topics such as sport media, health communication, political communication, media entrepreneurship and opportunities for placements or industry projects.

The programme typically progresses from introductory modules in the first year to more specialised and vocational modules in later years, with emphasis on employability, portfolio development and optional placement experience.

Entry requirements

Applicants are normally expected to hold a secondary school qualification equivalent to A-levels or an international qualification such as the International Baccalaureate. Typical entry is via a combination of recognised qualifications, including:

• General entry with A-levels or vocational equivalents (offers commonly specify grades at A-level or equivalent, depending on the applicant’s qualifications).
• International Baccalaureate Diploma, usually with a satisfactory overall score and subject choices relevant to humanities or social sciences.
• Appropriate foundation year routes and recognised access to higher education qualifications are accepted for mature or non‑traditional applicants.
• Applicants whose first language is not English will need to demonstrate proficiency in English via a recognised test or qualification.

Selection is based on academic qualifications, the personal statement and, where relevant, evidence of interest in media, journalism or communication (e.g. school/college media activity, work experience or a portfolio). Specific offers vary by applicant background and should be checked with the university admissions team.

Career prospects

Graduates move into a range of roles across journalism, public relations, marketing and the wider creative and communications industries. Typical career paths include:

• News reporter, multimedia journalist, sub-editor or broadcast producer in local, national and online media.
• Public relations or communications officer, press officer, internal communications specialist or campaign manager in the public, private and third sectors.
• Content producer, social media manager, digital content strategist or copywriter for agencies and in-house teams.
• Roles in media research, audience analysis, policy and advocacy, plus opportunities to progress to postgraduate study in media, journalism, public relations or related disciplines.

The programme emphasises practical skills and portfolio development, helping graduates demonstrate the hands‑on experience employers seek.

Why study at Swansea University

Swansea University offers teaching that blends academic expertise with vocational training, supported by media production facilities and opportunities for real-world experience. Students benefit from links with local media outlets, industry professionals and placement opportunities that help bridge study and work.

• Practical facilities: access to audio-visual studios, editing suites and multimedia labs to build production skills.
• Industry engagement: guest lectures, workshops and project partnerships with regional and national media and communications organisations.
• Student media and societies: chances to gain experience through student newspapers, radio, television and digital media societies.
• Support for employability: careers and placement services, portfolio development and opportunities to undertake industry placements or live client projects.
• Location and student experience: Swansea’s coastal setting and campus community provide a supportive environment for study with cultural and professional opportunities in Wales and beyond.

Overall, the BA Media Communication at Swansea combines critical study and practical training to prepare students for varied careers in media, journalism and communication.