Auckland University of Technology

What you'll study

The programme combines advanced coursework with a substantial research or practice-based project. Core study areas typically include communication and media theory, qualitative and quantitative research methods, digital and social media communication, organisational and strategic communication, public relations and campaigning, and intercultural communication.

Students normally choose between a thesis pathway and a professional project/pathway. Typical components include:

• Research methods and design — advanced qualitative and quantitative methods, ethics, and research design suitable for independent study.
• Theory in communication — contemporary approaches to media studies, rhetorical and critical perspectives, and theories of public communication.
• Applied communication electives — options such as strategic communication, crisis communication, digital strategies, advertising and branding, organisational communication and stakeholder engagement.
• Professional practice or thesis — a significant supervised research thesis for those on the research route, or a practice-based capstone project for those focused on industry application.

Teaching methods include seminars, workshops, project work, laboratory/practice sessions and one-to-one supervision for research. The programme emphasises both critical analysis and practical skills in data collection, campaign design, evaluation and communication strategy.

Entry requirements

Applicants are typically expected to hold a recognised bachelor’s degree in communication, media, social sciences, journalism, business or a related discipline. Candidates with a degree in another subject plus relevant professional experience in communications or media may also be considered.

For the research/thesis pathway, demonstrable ability to undertake independent research is required; this is usually evidenced through prior study, a strong academic record, a research proposal and references. International applicants must meet the university’s English language requirements.

Admission may be competitive and can take into account academic transcripts, a CV, a statement of purpose, samples of written work or a portfolio, and referee reports. Prospective students are advised to consult the School of Communication Studies for specific advice on suitability and pathway options.

Career prospects

Graduates leave equipped for senior and specialised roles across public, private and not-for-profit sectors. Common career paths include:

• Corporate and internal communications manager
• Public relations and stakeholder engagement specialist
• Digital strategist, social media manager or content strategist
• Media analyst, journalist or communications consultant
• Policy adviser, community engagement or advocacy roles in government and NGOs
• Researcher or academic roles, including progression to doctoral study

The programme’s combination of research training and applied project work supports roles that require evidence-based communication strategy, evaluation and leadership.

Why study at Auckland University of Technology

AUT’s Master of Communication Studies is taught within a school that combines research-active academic staff and practical industry experience. Located in Auckland, New Zealand’s largest city and media centre, the programme offers proximity to national media organisations, creative industries and government agencies for networking and professional placement opportunities.

Students benefit from small-group supervision, applied learning facilities and opportunities to undertake practice-based projects with external partners. The degree also provides a clear pathway to further research at doctoral level for those interested in academic or specialist research careers.