University of New Brunswick

What you'll study

This General Business stream emphasises applied, multi-disciplinary business knowledge. You will study core subjects across accounting, marketing, finance and operations, combined with courses that develop managerial judgement and communication skills.

• Core business foundations: introductory and intermediate accounting, principles of finance, marketing fundamentals, operations and supply chain management.
• Management and organisational skills: organisational behaviour, human resource management, leadership, strategic management and business ethics.
• Analytical and quantitative methods: business statistics, quantitative decision-making, spreadsheet modelling and basic managerial economics.
• Practical and applied learning: business law, entrepreneurship and small business management, project-based courses and an applied capstone or major project that integrates theory with practical problem solving.
• Communication and professional skills: business communications, negotiation, professional writing and presentation, critical thinking and teamwork.
• Electives and breadth: students select from elective options to broaden expertise or tailor the degree to interests such as international business, sustainability, or digital marketing.

Entry requirements

Admission typically requires a completed secondary school diploma with a competitive academic average. Applicants should have strong grades in English and are advised to have mathematics at the senior high school level.

• Secondary school applicants: successful completion of the provincial high school diploma (or equivalent) with required English; mathematics is recommended.
• College transfer applicants: candidates with relevant post-secondary diplomas or diplomas in business may receive credit for prior coursework; specific credit assessment is performed on application.
• Mature applicants: applicants with work experience or non‑traditional backgrounds are considered under mature admission pathways; additional documentation of work history and references may be requested.
• Language proficiency: applicants whose first language is not English must meet the university's English language proficiency requirements through recognised tests or qualifications.

Career prospects

Graduates leave with a versatile business skill set suited to entry- and mid-level roles across sectors. The applied emphasis prepares students to contribute quickly in workplace settings.

• Business administration and office management
• Sales and marketing coordinator roles, brand and product support
• Human resources assistant, recruitment and talent support
• Operations, logistics and supply chain roles in manufacturing, retail and services
• Financial and accounting support positions such as bookkeeping or accounts payable/receivable
• Small business ownership or management of community and not-for-profit organisations
• Project coordinator roles and business development functions

Graduates also commonly pursue further study, including specialised business degrees, professional accounting designations or graduate programs to advance into senior management or specialist careers.

Why study at University of New Brunswick

The University of New Brunswick combines a long-standing academic tradition with a regional focus on applied learning and community engagement. The programme offers a close-knit learning environment with access to faculty who balance academic scholarship and industry experience.

• Applied focus: curriculum designed to develop practical skills employers seek, with opportunities for applied projects and experiential learning.
• Support services: dedicated career services, academic advising and mentorship to help with internships, employment search and further education planning.
• Regional connections: strong links with local businesses, government agencies and non-profits in the Atlantic Canada region provide networking and work experience opportunities.
• Flexible pathways: options for transfer credit, part-time study or continuing education help students tailor the degree to personal and professional circumstances.