Australian Catholic University

What you'll study

This program builds a foundation in core commerce disciplines — accounting, economics, management, business law and quantitative methods — and develops specialist marketing knowledge. Typical marketing subjects include:

• Principles of Marketing and Marketing Management
• Consumer Behaviour and Market Segmentation
• Digital Marketing and Social Media Strategy
• Marketing Research and Analytics
• Brand Management and Advertising
• Services and Relationship Marketing
• Strategic and International Marketing

Students usually undertake a capstone or major project that applies marketing theory to a real problem, and may choose electives or a minor in areas such as entrepreneurship, sustainability, human resource management or supply chain. The course emphasises practical, work‑integrated learning: case studies, group projects and opportunities for industry placements or internships are commonly embedded in marketing units. There are also options to study on campus or through ACU’s flexible online mode, and pathways to honours and postgraduate study in related fields.

Entry requirements

Entry to the Bachelor of Commerce (Marketing) is based on successful completion of recognised secondary education or equivalent tertiary study. ACU considers a combination of academic results and other factors when assessing applicants. Typical pathways include:

• Completion of a senior secondary qualification (school certificate) with a competitive selection rank.
• Completed tertiary study such as a diploma or other higher education coursework for transfer entry.
• Mature‑age entry or recognition of prior learning and relevant work experience for applicants who do not meet standard academic entry.

All applicants must meet the university’s English language requirements. Additional course‑specific prerequisites or recommended background subjects (for example, mathematics or business studies) may apply — applicants should check ACU’s official admissions information for the campus or study mode they intend to use.

Career prospects

Graduates of the marketing major are prepared for a wide range of roles across private, public and not‑for‑profit sectors. Common career outcomes include:

• Marketing coordinator or assistant
• Digital marketing specialist, social media manager or content strategist
• Brand or product manager
• Market researcher or marketing analyst
• Advertising or communications account executive
• Sales and customer relationship management roles

Graduates also move into specialist functions such as CRM, loyalty programs, e‑commerce, and marketing consultancy, or progress to postgraduate study in marketing, business analytics, or management. The degree’s focus on ethical and sustainable business practice is particularly relevant for organisations seeking marketers with an awareness of social responsibility.

Why study at Australian Catholic University

ACU emphasises a values‑based approach to business education with small class sizes, personalised support and a strong focus on employability. Students benefit from:

• Practical, work‑integrated learning opportunities including industry projects and internship pathways.
• Access to career services, industry guest lecturers and networking events that connect students with local employers.
• Flexible study options across ACU campuses and online delivery to suit different study styles and life circumstances.
• An emphasis on ethical leadership, social justice and sustainability in business practice, which shapes marketing teachings and projects.

These features make the degree suitable for students who want a grounding in contemporary marketing practice combined with preparation for responsible professional careers.