Corvinus University of Budapest

What you'll study

This master’s programme combines theoretical foundations in communication and media studies with applied skills for contemporary media environments. Core topics typically include media theory, communication and society, digital media and platforms, journalism studies, strategic communication, public relations, advertising, and media law and ethics.

Students also develop quantitative and qualitative research skills through modules in research design, statistics, content analysis, interview and ethnographic methods, and digital analytics. Practical modules and workshops focus on campaign planning, brand communication, social media strategy, data-driven communication and multimedia production.

The programme balance is between coursework, project work and an independent master’s thesis or capstone project that allows you to investigate a communication problem in depth. Electives and seminars enable specialisation in areas such as political communication, corporate communication, media and culture, and user experience.

Entry requirements

• A relevant bachelor’s degree or equivalent in communication, media studies, social sciences, humanities, business, or a related discipline.
• Academic transcripts and a curriculum vitae highlighting relevant academic and work experience.
• A motivation letter explaining your reasons for applying and your academic or professional goals in communication and media.
• Proof of English language proficiency if your previous degree was not taught in English (accepted evidence typically includes internationally recognised tests or institutional exemptions).
• Applicants may be asked to attend an interview or submit a short writing sample or portfolio, particularly if applying to practice-oriented tracks.

Career prospects

Graduates move into a wide range of roles across media, communications and related sectors. Typical positions include public relations or corporate communications officer, social media manager, content strategist, media analyst, marketing communications specialist, journalist, and digital campaign manager.

Beyond practitioner roles, the programme also prepares students for research and policy work in think tanks, regulatory bodies or NGOs, and provides a foundation for those wishing to pursue doctoral study in communication, media studies or related social sciences.

Why study at Corvinus University of Budapest

• Corvinus has a long-standing tradition in social sciences and communication research, with faculty active in contemporary media scholarship and applied projects.
• The university’s location in Budapest places students in a dynamic Central European media and creative industries hub, offering networking and internship opportunities with local and international media organisations, agencies and corporations.
• Teaching blends theoretical rigour with practical training, including project work, case studies and opportunities to work with real clients or datasets.
• Students benefit from Corvinus’s international partnerships and exchange programmes, allowing study abroad options and exposure to diverse academic perspectives.
• The programme’s emphasis on research methods equips graduates with transferable analytical skills valued across academic, public and private sectors.