Swiss Business School Zurich (SBS)

What you'll study

The curriculum spans four terms and integrates strategic, analytical and technical digital marketing topics. Term 1 introduces core topics and research methods; Term 2 advances consumer, social and predictive analytics; Term 3 covers analytics, brand and strategy with cloud computing; Term 4 is a substantial thesis. The listed modules are:

• Term 1: Digital Marketing (5 ECTS); Leading Responsibly (5 ECTS); Research Methods and Data Analysis (5 ECTS); Digital and Social Media Design (5 ECTS).
• Term 2: The Digital Consumer (5 ECTS); Social Media (5 ECTS); Predictive Analytics & Machine Learning (5 ECTS); Digital Marketing Research (5 ECTS).
• Term 3: Web Marketing Analytics & AI (5 ECTS); Brand Building (5 ECTS); Cloud Computing (5 ECTS); Digital Marketing Strategy (5 ECTS).
• Term 4: Thesis (30 ECTS).

Entry requirements

The published course page does not list specific admissions prerequisites; applicants should consult the programme admissions section on the SBS website or contact admissions for details about academic qualifications, professional experience and documentation required for enrollment.

Career prospects

The program prepares graduates for roles that blend strategy, analytics and creative execution: social media marketing, digital branding, content strategy, SEO, data-driven campaign design, digital consumer insight and leadership of digital transformation initiatives. SBS highlights career support, personalized career counselling and access to a global alumni network to assist graduates in pursuing new opportunities.

Scholarships & funding angle

The course page does not provide specific scholarship or fee details. Prospective students should check the programme's tuition and scholarships pages or contact SBS directly; also consider employer sponsorship, professional development funds, and external scholarship sources while taking advantage of the school's career services and networking to identify funding and placement opportunities.