Strayer College

What you'll study

The program emphasizes practical capabilities across startup management, daily digital operations and product development. Course titles and focal topics listed by Strayer are:

• BUS 523 - High Growth Digital Startup Management: organizing and scaling a digital business including people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal issues and exit considerations.
• BUS 543 - Digital Business Operations: day-to-day operational, sales and marketing activities for digital companies covering digital platforms, industry trends, operating a distributed content company, analytics and optimization, video, social media management, digital advertising sales and client management/reporting.
• BUS 553 - Technology and Product Management: how to develop and bring a digital software/site/product to market, including landscape analysis, product design and description, production, project management, launch, key metrics, monetization, feedback loops, product improvement and business growth/development.

Entry requirements

Applicants must submit a completed application and enrollment agreement. Required documentation includes a high school diploma or equivalent and an unofficial or official transcript. A valid, current and legible government-issued ID is also required.

Career prospects

Strayer describes the certificate as preparing learners to launch their own ventures or to take on roles within online businesses. Graduates should be equipped to manage core digital business functions (technology, product development and startup leadership), run day-to-day operations at a digital company, and plan and execute steps to develop and launch a digital product. The institution does not guarantee specific job titles, promotions or salary outcomes.

Scholarships & funding angle (general)

Strayer publishes a course cost breakdown and tools to estimate total costs. The listed price is $3,045 per course for three courses, plus a $65 technology fee each term, a one-time $25 degree conferral fee and a $100 resource kit per course. Strayer also references a Cost Estimator Tool and notes potential transfer-credit scholarships and other savings options; eligibility rules apply.