Full Sail University

What you'll study

Curriculum centers on marketing principles adapted to sports properties, media and content strategies, audience engagement, brand and sponsorship fundamentals, and business skills such as project management and analytics. Coursework develops practical skills in messaging, digital and social media tactics, media production basics, and how commercial partnerships and rights influence sports communications.

Entry requirements

As a completion program, admission is generally intended for applicants with prior college-level credit—commonly an associate degree or a substantial number of transferable credits. Applicants should expect to provide academic transcripts for transfer evaluation and meet any published minimum cumulative GPA or residency-credit requirements the school sets for bachelor completion candidates.

Career prospects

Graduates typically pursue roles such as sports marketing coordinator, social media or content specialist for sports properties, sponsorship activation associate, media relations support, or agency positions focused on sports clients. The program is also relevant for those aiming to move into business-development roles at venues, leagues, or sports-tech companies where marketing and media fluency are required.

Scholarships & funding angle

Prospective students should explore institutional transfer scholarships, merit awards for completion-track students, and athletics- or industry-related scholarships where eligible. Standard financing options—such as federal student aid for qualifying students, private loans, and employer tuition assistance—also apply; early contact with the school's financial aid office helps clarify transfer credit impact on aid eligibility and any program-specific scholarship opportunities.