Indiana Wesleyan University, Marion

Programme overview

This on-campus bachelor’s degree trains students for communication careers in marketing, healthcare, non-profits, government agencies, religious organizations and other business settings. The program emphasizes professional skills in writing, media relations, strategic planning, graphic design, event planning and digital technologies while integrating biblical principles in a Christ-centered learning environment. Instruction is delivered by faculty with varied professional experience and includes a culminating internship in a workplace aligned with student interests.

What you'll study

Coursework covers communication theory, media studies, journalism and public relations with practical application to storytelling, message construction and media industry function. Learning outcomes listed by the program include professional communication, strategic planning, writing, graphic design, event planning, media relations and digital technology. Specific course codes associated with the major include COM-105, COM-116J, COM-116R, COM-116V, COM-116T, COM-201, COM-227, COM-233, COM-300, COM-321, COM-329, COM-340, COM-366, COM-370, COM-445, COM-479 and COM-480.

Entry requirements

Graduation from the program requires completion of at least 124 semester hours (some majors may require more), a cumulative GPA of 2.0 or higher, and completion of the designated semester hours in the major area with a major GPA of 2.25 or higher or as otherwise required by the major. Students must also satisfy all general education requirements. If a student has multiple majors, the degree designation is based on the first major. Additional department-prescribed requirements may apply.

Career prospects

Graduates are positioned for roles such as advertising executive, copywriter, public relations specialist, event coordinator, publicist and creative director across a range of industries. The program highlights applicability to sectors including marketing, healthcare, non-profits, government and religious organizations.

Scholarships & funding angle

The program page directs prospective students to university resources about tuition, fees and net price, noting IWU’s support services such as the Center for Student Success. For specific scholarship opportunities, financial aid packages and net-price estimates applicants should consult Indiana Wesleyan University’s admissions and financial aid offices or the university’s net price calculator.