University of Central Arkansas

What you'll study

The programme combines a solid foundation in marketing and business with fashion-focused electives and international perspectives. In the early years you study core business subjects such as Principles of Marketing, Financial Accounting, Business Statistics and Management. Marketing-specific modules cover Consumer Behaviour, Marketing Research, Brand Management and Digital Marketing.

Fashion-focused and international modules typically include Fashion Merchandising, Retail Management, Visual Merchandising, Textile Fundamentals, Trend Forecasting, Global Sourcing and International Marketing. Practical components are emphasised: merchandising projects, case studies, marketing campaigns, and a capstone or senior project that integrates strategy and operational issues in a fashion context.

Students can expect a standard four-year undergraduate structure with a mix of general education, business core, marketing core and fashion concentration electives. Opportunities for work placements, internships and study abroad / exchange programmes are built into the curriculum to provide real-world experience in global fashion markets.

Entry requirements

Entry to the Bachelor in Marketing with a specialisation in International Fashion Marketing generally requires a secondary school completion qualification equivalent to a U.S. high school diploma. Admissions decisions typically consider cumulative GPA, academic transcripts and a completed application. Standardised test scores (ACT/SAT) may be optional depending on the university's current policy.

Because the specialisation has a creative and commercial focus, applicants who can demonstrate related experience—such as retail work, internships, fashion-related coursework or a short portfolio of merchandising/visual work—may strengthen their application. International applicants must meet the university's English language proficiency requirements.

Career prospects

• Retail buyer or merchandise planner for national and international fashion brands
• Brand manager or product manager within apparel and accessories companies
• Visual merchandiser and store planning specialist
• Digital marketing specialist focusing on social commerce, influencer strategy and e‑commerce
• Global sourcing/co‑ordinator or supply chain analyst in apparel production and distribution
• Fashion PR and communications roles, showroom or wholesale account management
• Entrepreneurship—launching fashion labels, online retail businesses or consultancy services

Graduates typically find roles in retail chains, brand houses, buying offices, e-commerce firms, wholesale distributors and fashion consultancies. The international element prepares students to work across markets and with global supply chains.

Why study at University of Central Arkansas

University of Central Arkansas offers this marketing specialisation within a business school that emphasises applied learning and small-class teaching. The College of Business provides students access to faculty with industry experience and a curriculum aligned to core marketing competencies, including digital marketing and international business.

UCA's location in central Arkansas gives students practical internship and employment links to regional retail hubs and logistics centres, while study abroad options and international business modules support global career pathways. Students also benefit from campus career services, on‑campus recruitment events and opportunities to work on live projects with local companies, helping to build a professional portfolio before graduation.