University of Southern Indiana

What you'll study

The programme combines theoretical and applied components to develop analytical, research and production skills. Core topics typically include media and cultural theory, research methods in communication, media ethics and law, and strategic communication. Students can expect modules in digital media production (audio/video editing, studio production), visual communication and design, social media strategy, audience analysis, and data‑informed media planning.

Study pathways commonly include a thesis or capstone/project option and a practicum or internship placement with local media outlets or organisations. Assessment methods include research papers, media portfolios, group projects, presentations and a final research thesis or professional project. Electives allow specialisation in areas such as broadcast production, public relations, digital storytelling, or media policy.

Entry requirements

Applicants are normally expected to hold a bachelor’s degree from an accredited institution, preferably in communication, media studies, journalism, English, marketing or a related social science. Admission decisions typically take into account undergraduate academic performance, a personal statement outlining academic and professional goals, and letters of recommendation.

Some applicants may be asked to submit a portfolio of creative work if applying to a production‑focused pathway. Where relevant, the department may also consider professional experience in media or communication in lieu of a directly related degree. Prospective students should contact the department for details on any additional requirements such as interviews or writing samples.

Career prospects

Graduates leave prepared for a wide range of roles in media, communications and related industries. Typical career paths include: public relations and corporate communications, social media and digital content strategy, broadcast and multimedia production, media research and audience analysis, advertising and creative services, and community or non‑profit communications. The degree also provides a foundation for those who wish to pursue doctoral study or academic careers in communication and media studies.

Students benefit from practical experience gained through internships and production work, which supports transitions into entry‑ to mid‑level professional roles and helps more experienced practitioners advance into leadership and specialist positions.

Why study at University of Southern Indiana

The University of Southern Indiana offers a supportive, small‑class learning environment where students receive close mentorship from faculty who combine academic expertise with professional media experience. Campus facilities commonly support hands‑on learning, including production studios, editing suites and multimedia labs, enabling students to build a professional portfolio.

Located in the Evansville region, the department maintains connections with local broadcasters, newspapers, agencies and organisations to help arrange internships and applied projects. As a regional public university, the institution emphasises accessible, career‑focused graduate education and provides student support services such as advising, career development and research supervision to help you complete your degree and move into the next stage of your career.