Point Park University

What you'll study

This programme blends media theory, communication studies and practical production. Core topics typically include media and society, media ethics, mass communication theory, media writing and storytelling, digital media production, video and audio production, multimedia journalism, public relations principles, and social media strategy. Students gain technical skills with camera operation, audio recording, non-linear editing, and content management systems alongside coursework in media research methods and audience analysis.

Study is organised around a mix of lectures, seminars and studio labs. Practical modules and project-based courses require students to produce short documentaries, news packages, podcasts, social campaigns and portfolio-ready digital content. Many programmes include a capstone or senior project that integrates research and production, plus opportunities for internships with local media outlets, production companies and communications departments.

Entry requirements

Entry is typically based on completion of secondary education or equivalent. Applicants are asked to submit academic transcripts and a personal statement outlining their interest in media and communication. Some applicants may be asked for a résumé or examples of creative work (for example articles, video links or social media projects), though a formal portfolio is not always required.

Point Park welcomes applications from domestic and international students; international applicants must demonstrate English language proficiency through recognised tests or equivalent qualifications. Mature applicants and those with relevant professional experience are considered on an individual basis.

Career prospects

Graduates work across a broad media and communications landscape. Common roles include reporter, multimedia journalist, broadcast producer, production assistant, content producer, social media manager, public relations practitioner, communications specialist, copywriter and digital strategist. The programme also provides a foundation for roles in advertising, marketing, film and television production, and for further study at postgraduate level.

Because of the programme's strong practical component and emphasis on internships, graduates often move into entry-level industry positions or freelance work and build portfolios that support careers in both traditional and emerging media sectors.

Why study at Point Park University

Point Park’s downtown Pittsburgh location places students close to local newsrooms, cultural organisations and production companies, facilitating internships and hands-on industry exposure. The university emphasises small class sizes and faculty with professional media experience, offering personalised mentoring and practical guidance.

Students benefit from campus production facilities, studios and lab spaces designed for video, audio and digital media work, plus career services that support internship placement and employer engagement. The programme’s applied learning approach aims to equip graduates with both the critical understanding and the tangible skills employers seek in the media and communications sector.